Latest News- Online Home Decor Market in India: Indoor is expected to lead the Application segment during 2025-2029
The Online Home Decor Market in India is being driven by Rise in online spending and smartphone penetration
The Online Home Decor Market in India is expected to grow at a CAGR of 10.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 4388.9 million. In the Indian online home decor market, there is a growing emphasis on eco-friendly products due to rising environmental concerns and stringent regulations. Brands are responding to this trend by offering sustainably produced furniture and decor items. For instance, Threaded, a bedding and linen brand, uses eco-friendly materials and packages their products in fabric bags to minimize non-recyclable plastic usage. Chairish Inc., an online resale platform for luxury furniture and vintage home goods, promotes sustainability by facilitating the reuse of pre-owned items, thereby reducing the need for new production. These initiatives reflect the industry's commitment to reducing its carbon footprint and catering to consumers' increasing demand for eco-conscious home decor solutions.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Application (Indoor, Outdoor) Product Type (Home furniture, Home furnishings, Others) Price (Mass, Premium) Geography (APAC).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Online Home Decor Market in India Research Report
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The online home decor market in India is witnessing significant growth, with key sub-categories including bedroom furniture, carpets and rugs, bed and linen, and home textiles. Smartphones and social media platforms are driving sales on e-commerce platforms, where consumers can find a wide range of premium furniture, lighting, wall art, floor covering, decorative items, and ornamentation for their interior design needs. Festivals and celebrations provide opportunities for specialty stores to showcase their Mas and Home Textile offerings, allowing consumers to express their personal style.
The Indoor sub-category within India's online home decor market is experiencing significant growth, driven by various factors. This segment includes product categories such as Bedroom Furniture, Carpets and Rugs, Bed and Linen, and Interior Design. The parent global broadline retail market, which encompasses companies providing retail services including online retailers and marketplaces, is projected to expand due to the increasing adoption of advanced mobile devices and high Internet penetration. Smartphone usage and Internet access enable consumers to browse and purchase on-demand home decor items online. Technavio, a leading technology research and consulting firm, predicts that this trend will continue to fuel growth in the online home decor market in India.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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