Authored By: Sarah
11 Jul 2024

 Online Home Decor Market in India to grow by USD 4.78 billion between 2024-2028

According to a research report “ Online Home Decor Market in India” by Application (Indoor, Outdoor) Product Type (Home furniture, Home furnishings, Other home decorative products) Price (Mass, Premium) Geography (APAC)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 4.78 billion at a CAGR of  10.79% during the forecast period. The digital transformation in India has significantly fueled the expansion of the online home decor market. The proliferation of Internet services, coupled with enhanced economic growth, has led to a surge in online shopping for home decor via smart devices. Tablets, in particular, have gained traction due to their larger interfaces, enabling more informed purchasing decisions. E-commerce platforms offer comprehensive product information, ensuring quality, safety, and user guidance, thereby boosting consumer confidence and demand in the sector..

Browse market data tables, figures, and in-depth TOC on “Online Home Decor Market in India” by Application (Indoor, Outdoor) Product Type (Home furniture, Home furnishings, Other home decorative products) Price (Mass, Premium) Geography (APAC) Global Forecast to 2028.

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By Application, the Indoor segment is projected to dominate the market size in 2024.

In India's burgeoning online home decor market, furniture manufacturers are capitalizing on the rising Internet penetration and smartphone usage trends. By partnering with e-retailers or launching their own e-commerce platforms, they are expanding their reach beyond traditional brick-and-mortar stores. Tier-I and II cities, with their logistical infrastructure and e-commerce ecosystems, serve as prime targets for these businesses to effectively manage their online distribution channels. Key product offerings include chairs, tables, beds, sofas, cupboards, stools, desks, and benches, all crafted from metal and wood for residential consumers.

By Product Type, Home furniture  segment is expected to hold the largest market size for the year 2024.

In India's online home decor market, segments such as bedroom furniture exhibit a fragmented landscape, characterized by local craft-based firms and labor-intensive production. Innovations like flat-pack and ready-to-assemble (RTA) furniture have enabled mass production, positioning medium-priced manufacturers distinctly from high-priced solid-wood furniture vendors. The bedroom furniture sector boasts higher profit margins due to the prevalence of multiple bedrooms in Indian households.

APAC is forecasted to hold the largest market size by region in 2024.


The Online Home Decor Market in India growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Inc.
  • Century Furniture LLC
  • Chumbak Design Pvt. Ltd
  • D decor
  • Elvy Lifestyle Pvt. Ltd.
  • Fabindia Overseas Pvt. Ltd.
  • Forbo Management SA
  • Godrej Consumer Products Ltd.
  • Golden Leaf
  • Inter IKEA Holding BV
  • Mohawk Industries Inc.
  • MyStyle Label Creation Pvt. Ltd.
  • Pepperfry Pvt. Ltd.
  • Praxis Home Retail Ltd.
  • Reliance Industries Ltd.
  • Secret Label India Apparels LLP
  • Shivalik Metaplast Industries
  • The Crafty Angels
  • Wooden Street
  • Yellow Verandah

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Research Analysis Overview

The Online Home Decor market in India has witnessed significant growth in recent years, with an increasing number of consumers turning to e-commerce platforms for their personal style needs. Specialty Stores offering a wide range of Mas, Premium decorative items, including Floor Covering, Home Textile, wall art, textiles, lighting, furniture, and ornamentation, have gained popularity. Social media platforms have played a pivotal role in driving sales, with many consumers discovering new trends and products through their Smartphones. Online Sales Platforms have made it convenient for customers to shop for Bed and Linen, Carpets and Rugs, and Bedroom Furniture from the comfort of their homes. The Indoor sub-category, including decorative items, has seen a surge in demand, especially during celebrations and festivals. With the rise of e-commerce, Interior Design has become more accessible, allowing consumers to transform their spaces with just a few clicks. Smartphone-friendly websites and user-friendly apps have further simplified the shopping experience, making Online Home Decor an essential part of modern Indian living.

Market Research Overview

In the dynamic Indian market, the Online Home Decor sector is witnessing significant growth, catering to the aesthetically pleasing needs of the middle-class population. Specialty stores offer a wide range of products, including Mass Premium Floor Covering, Home Textiles, Gift Shops, Wall Decor, and Home Furniture. Property investments and home ownership in the real estate sector have fueled the demand for modern, contemporary, and fashionable decorative items and accessories. Slow-growing segments like Lighting, Bed and Linen, and Carpets and Rugs are gaining traction, while Fast-growing segments such as Online Sales Platforms, Interior Design, and Social Media are revolutionizing the industry. Urbanization and smaller homes, particularly apartments, have created a need for multifunctional, space-saving furniture. Indian consumers are increasingly influenced by design sensibilities from around the world, as showcased on social media platforms like Pinterest and Instagram. Textures, patterns, colors, and atmosphere are essential elements in creating a personal style for homeowners. E-commerce platforms and smartphones have made online shopping in the Indoor sub-category, including wall art, textiles, furniture, and ornamentation, more accessible and convenient than ever before. Celebrations and festivals further boost sales in this sector.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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