India Costume Jewelry Market:Growth Insights, Key Players, and Trends (2025-2029)

The india costume jewelry market is projected to grow by USD 1.16 billion between 2025 and 2029, registering a CAGR of 11.4%. The affordability of costume jewelry, coupled with evolving fashion trends and the influence of television celebrities, has propelled demand among consumers. Costume jewelry, including necklaces, rings, earrings, bracelets, cufflinks, and studs, has gained popularity among young people, working women, and business professionals. This demand surge is driven by a growing emphasis on fashion, personal grooming, and an increasing preference for affordable jewelry alternatives over expensive metals such as gold and silver.However, despite its affordability, a key challenge for the market is the low durability of costume jewelry. Unlike authentic gold or diamond jewelry, costume pieces are more susceptible to wear and tear, prompting some consumers to seek higher-quality alternatives. Nevertheless, rising innovations in design, the expansion of e-commerce platforms, and changing lifestyle preferences continue to support market expansion

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Market Segmentation

By Product

• Necklaces and Chains
• Earrings
• Rings
• Bracelets
• Others

The necklaces and chains segment is anticipated to witness notable growth due to increasing innovation in designs. Enhanced craftsmanship, rising fashion consciousness, and evolving personal grooming standards contribute to the expansion of this segment. Additionally, the consumption of men’s necklaces and chains is on the rise, further driving growth.

By End-User

• Female
• Male

Women remain the primary consumers of costume jewelry, but the market has seen a significant rise in male customers seeking stylish accessories, including necklaces, cufflinks, and rings.

By Distribution Channel

• Offline
• Online

While offline retail stores such as jewelry outlets and fashion stores continue to generate substantial revenue, online channels have gained prominence due to the convenience of e-commerce platforms. The growth of online marketplaces has made costume jewelry more accessible to consumers across various regions, further boosting market penetration.

By Region

• India

As the only geography covered in this market analysis, India remains a dominant market for costume jewelry, with rising fashion awareness, increasing disposable incomes, and growing e-commerce activities fueling market expansion.

Market Dynamics

Key Market Drivers

1. Affordable Pricing of Costume Jewelry – Costume jewelry provides an economical alternative to gold, silver, and diamond accessories, making it an attractive option for budget-conscious consumers. Prices for earrings, rings, bracelets, and pendants range from USD 5 to USD 25, significantly lower than authentic jewelry.
2. Influence of Television Celebrities & Fashion Trends – Celebrity endorsements and influencer marketing have contributed to the growing demand for trendy costume jewelry.
3. E-commerce Expansion & Online Retail Growth – Digital marketplaces have revolutionized jewelry sales, providing greater accessibility and variety to consumers.
4. Rising Fashion Consciousness & Grooming Standards – Growing personal grooming trends, particularly among working professionals and young consumers, are boosting costume jewelry sales.

Emerging Market Trends

1. Increased Demand from Millennials – The younger population, particularly millennials, has shown a preference for affordable, trendy, and stylish jewelry options.
2. Growing Male Consumer Base – Costume jewelry is no longer limited to women; men are increasingly adopting jewelry accessories such as cufflinks, rings, and chains.
3. Rising Adoption in Corporate & Professional Sectors – Business professionals and office-goers are turning to costume jewelry for everyday accessorizing.

Market Challenges

1. Low Durability of Costume Jewelry – Unlike gold or silver jewelry, costume pieces are prone to wear and tear and often do not come with warranties.
2. Harmful Chemical Usage – Some costume jewelry items contain materials such as lead, chromium, nickel, and cadmium, which may cause allergic reactions.
3. Lack of Repair or Replacement Options – Due to their lower price points, most costume jewelry items are non-repairable and disposable, which may deter some consumers.

Market Research Overview

The costume jewelry market is witnessing substantial growth, driven by the rising demand for fashion jewelry trends that cater to diverse consumer preferences. The popularity of affordable statement necklaces and ethnic costume earrings has surged, particularly among millennials and working professionals seeking stylish yet budget-friendly accessories. Additionally, traditional jewelry designs and handcrafted costume bracelets remain highly favored, reflecting a blend of cultural heritage and contemporary aesthetics. The increasing influence of Bollywood celebrities has amplified the demand for Bollywood-style jewelry, while the revival of oxidized jewelry pieces has gained traction due to their rustic charm. Furthermore, beaded jewelry sets and minimalist fashion accessories are resonating with modern consumers who prioritize versatility and elegance in their everyday wear. The market is also fueled by seasonal trends, with festive costume jewelry and bridal costume sets experiencing heightened sales during celebratory periods. The resurgence of vintage-style jewelry and the growing preference for eco-friendly fashion jewelry indicate a shift toward sustainable and timeless designs.

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Key Players in the India Costume Jewelry Market

The competitive landscape of the India costume jewelry market includes several key players, each implementing strategies such as product innovation, partnerships, and geographical expansion to enhance market share.

• GIVA Jewellery – Offers costume jewelry products, including Rose Gold Charming Butterfly Earrings, White Pearl Drop Earrings, and Anushka Sharma Rose Gold Tree of Life Earrings.
• Anuradha Art Jewellery
• Drip Project
• GBL Altair Pvt. Ltd.
• Indian Imitation Jewellery
• Isharya
• Kushals Fashion Jewellery
• Manek Ratna
• Mangalmani Jewellers
• Natura and Co Holding SA
• Nykaa Fashion Pvt. Ltd.
• Romoch
• Rubans Accessories
• Sia Jewels Pvt. Ltd.
• Sukkhi Online Pvt. Ltd.
• TBA Jewels Pvt. Ltd.
• Violet and Purple Designer Fashion Jewellery Pvt. Ltd.
• YouBella Jewellery and Lifestyle
• Zariin

Research Analysis Overview

The evolving consumer landscape has significantly shaped the costume jewelry market growth, with a strong emphasis on personalization and trend-driven designs. The rising popularity of layered necklace trends and tribal jewelry designs highlights the market's adaptability to changing fashion preferences. Additionally, colorful bangle sets and modern anklet designs are increasingly embraced by younger demographics looking for vibrant and contemporary accessories. The influence of digital platforms and e-commerce has played a pivotal role in promoting statement ring fashion, allowing brands to reach a wider audience and offer diverse collections. The integration of innovative materials and sustainable practices has further enhanced the appeal of costume jewelry, positioning it as a dynamic segment within the fashion industry. With continuous advancements in design and manufacturing, the market is poised for further expansion, catering to the evolving tastes and preferences of global consumers.