Authored By: Sarah
04 Jan 2022

In-Game Advertising Market Growth Analysis | Increase in number of gamers and growing partnership between advertisers and video game companies to drive growth

Trends, Drivers and Vendor Forecasts for 2021-2025

The {{market_name.lower}} and it is expected to grow by $ 3.54 bn, accelerating at a CAGR of almost 16% during the forecast period. The market is concentrated. This research report provides insights into the top market players and their product portfolio along with pipeline analysis of upcoming developments and growth opportunities. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in this intensely competitive market, players must distinguish their product and service offerings through a clear and unique value proposition. Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., ironSource Ltd., MediaSpike Inc., Motive Interactive Inc., Playwire LLC, RapidFire Inc., and WPP Plc are some of the major market participants.


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In-Game Advertising Market: Market Segments and Key Trends

The In-game advertising market is segmented by Geography (North America, APAC, Europe, MEA, and South America). APAC led the market with 34% of the market growth set to originate from this region during the forecast period. Growing use of advertisement blocking solutions is one of the challenges that will need to be overcome to drive growth. This research report provides a detailed analysis of all the segments, key trends, and challenges that are likely to influence growth.

In-Game Advertising Market: Top Drivers to Boost Demand

The Increase in number of gamers and growing partnership between advertisers and video game companies is one of the primary factors driving the growth of the in-game advertising market. The report provides a detailed study of all the factors that are likely to boost the market. An understanding of the key drivers will enable clients to leverage growth opportunities to their advantage with a view to short-term and long-term business goals. For additional insights on this market: Download FREE Sample Report

In-Game Advertising Market Growth Analysis | Trends, Drivers and Vendor Forecasts for 2021-2025

Key Focus Areas in Our Reports:

  • In-Game Advertising Market Split by Geography
    • North America
    • APAC
    • Europe
    • MEA
    • South America

Customer landscape

  • Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Competitive scenario
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Alphabet Inc.
  • Anzu Virtual Reality Ltd.
  • Blizzard Entertainment Inc.
  • Electronic Arts Inc.
  • ironSource Ltd.
  • MediaSpike Inc.
  • Motive Interactive Inc.
  • Playwire LLC
  • RapidFire Inc.
  • WPP Plc

The report provides insights into the following FAQs:

  1. What is the market CAGR?
    The market will accelerate at a CAGR of almost 16%.

     
  2. What is the incremental growth of the market?
    The market is expected to grow by $ 3.54 bn through 2021-2025.

     
  3. What is a key factor driving this market?
    Increase in number of gamers and growing partnership between advertisers and video game companies will drive market growth over the forecast period.

     
  4. What are the key regions covered in this market research report?
    North America, APAC, Europe, MEA, and South America are the key regions featured in this research report.

     
  5. Which is the leading geographic region for this market:
    34% growth will originate from APAC

     
  6. Who are the leading market vendors?
    The leading vendors in this market are Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., ironSource Ltd., MediaSpike Inc., Motive Interactive Inc., Playwire LLC, RapidFire Inc., and WPP Plc

     
  7. What are the market segments covered in this report?
    The market is segmented by Geography (North America, APAC, Europe, MEA, and South America)

In-Game Advertising Market to Grow by $ 3.54 bn through 2021-2025

 Key Drivers and Market Trends


The Global In-game advertising market is projected to grow by $ 3.54 bn, accelerating at a CAGR of almost 16% till 2025 owing to factors such as Increase in number of gamers and growing partnership between advertisers and video game companies. In addition, Incorporation of NLP with in-game advertising is a key trend that is expected to drive market growth. This research report delineates all the growth drivers that will boost market growth along with a detailed analysis of the market segments, trends and challenges that are likely to impact market growth. The objective of this research report is to equip clients with actionable insights that will help them leverage opportunities and formulate growth strategies for their business.


Request for our free sample report for more market insights: Download FREE Sample Report


In-Game Advertising Market Growth Analysis | Trends, Drivers and Vendor Forecasts for 2021-2025

In-Game Advertising Market: Segments and Geographical Regions

  • This report segments the market Geography (North America, APAC, Europe, MEA, and South America).  
  • 34% of the market growth will originate from APAC during the forecast period. 
  • This research report will provide insights into the current market share of each segment along with growth projections for the next five years. Request our Free Sample Report

In-Game Advertising Market: Vendor Analysis

  • The market is concentrated due to the presence of several players. 
  • The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. 
  • Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., ironSource Ltd., MediaSpike Inc., Motive Interactive Inc., Playwire LLC, RapidFire Inc., and WPP Plc are some of the major market participants. 

Market Segmentation by Geography

    • In-Game Advertising Market Split by Geography
      • North America
      • APAC
      • Europe
      • MEA
      • South America

Customer landscape

  • Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Competitive scenario
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Alphabet Inc.
  • Anzu Virtual Reality Ltd.
  • Blizzard Entertainment Inc.
  • Electronic Arts Inc.
  • ironSource Ltd.
  • MediaSpike Inc.
  • Motive Interactive Inc.
  • Playwire LLC
  • RapidFire Inc.
  • WPP Plc

Technavio also offers custom research reports with detailed insights assessing the market from a global as well as regional perspective. This customized report will help clients keep up with new product launches in direct & indirect or related markets. It will also provide insights on upcoming developments along with a pipeline analysis of vendor operations and the impact of government regulations. For more insights on this market: Download a Free Sample Report

The report provides insights into the following FAQs:

  1. What is the market CAGR?
    The market will accelerate at a CAGR of almost 16%.

     
  2. What is the incremental growth of the market?
    The market is expected to grow by $ 3.54 bn through 2021-2025.

     
  3. What is a key factor driving this market?
    Increase in number of gamers and growing partnership between advertisers and video game companies will drive market growth over the forecast period.

     
  4. What are the key regions covered in this market research report?
    North America, APAC, Europe, MEA, and South America are the key regions featured in this research report.

     
  5. Which is the leading geographic region for this market:
    34% growth will originate from APAC

     
  6. Who are the leading market vendors?
    The leading vendors in this market are Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., ironSource Ltd., MediaSpike Inc., Motive Interactive Inc., Playwire LLC, RapidFire Inc., and WPP Plc

     
  7. What are the market segments covered in this report?
    The market is segmented by Geography (North America, APAC, Europe, MEA, and South America)

In-Game Advertising Market Size to Grow by $ 3.54 bn through 2021-2025  

Technavio research projects the in-game advertising market to grow by $ 3.54 bn, accelerating at a CAGR of almost 16% till 2025. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking


In-Game Advertising Market: Receive FREE Sample Report


In-Game Advertising Market: Key Market Driver

One of the primary factors that will trigger the growth of the in-game advertising market size is Increase in number of gamers and growing partnership between advertisers and video game companies. This research report provides a comprehensive analysis of all the factors that are likely to propel market growth, taking into account the market trends as well as challenges that are likely to impede growth. The objective of this research report is to equip clients with actionable insights that will help them leverage opportunities and formulate growth strategies for their business.

In-Game Advertising Market Growth Analysis | Trends, Drivers and Vendor Forecasts for 2021-2025

In-Game Advertising Market: Vendor Analysis

The market is concentrated due to the presence of several players. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., ironSource Ltd., MediaSpike Inc., Motive Interactive Inc., Playwire LLC, RapidFire Inc., and WPP Plc are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

Technavio also offers custom research reports with detailed insights assessing the market from a global as well as regional perspective. This customized report will help clients keep up with new product launches in direct & indirect or related markets. It will also provide insights on upcoming developments along with a pipeline analysis of vendor operations and the impact of government regulations.

For more insights on this market: Download a Free Sample Report

 

The report provides insights into the following FAQs:

  1. What is the market CAGR?
    The market is accelerate at a CAGR of almost 16%.

     
  2. What is the incremental growth of the market?
    The market is expected to grow by $ 3.54 bn through 2021-2025.

     
  3. What is a key factor driving this market?
    Increase in number of gamers and growing partnership between advertisers and video game companies will drive market growth over the forecast period.

     
  4. What are the key regions covered in this market research report?
    North America, APAC, Europe, MEA, and South America are the key regions featured in this research report.

     
  5. Which is the leading geographic region for this market:
    34% growth will originate from APAC

     
  6. Who are the leading market vendors?
    The leading vendors in this market are Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., ironSource Ltd., MediaSpike Inc., Motive Interactive Inc., Playwire LLC, RapidFire Inc., and WPP Plc

     
  7. What are the market segments covered in this report?
    The market is segmented by Geography (North America, APAC, Europe, MEA, and South America)

In-Game Advertising Market Growth Analysis | Trends, Drivers and Vendor Forecasts for 2021-2025

Technavio has been monitoring the in-game advertising market and it is expected to grow by $ 3.54 bn, accelerating at a CAGR of almost 16% during the forecast period. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking


In-Game Advertising Market: Receive Free Sample Report


In-Game Advertising Market: Key Trends to impact market growth

The Incorporation of NLP with in-game advertising is one of the key in-game advertising market market trends. This research report provides a detailed impact analysis of all the trends that are likely to influence the growth of the market in focus.

In-Game Advertising Market: Top Drivers to Boost Demand

The Increase in number of gamers and growing partnership between advertisers and video game companies is one of the primary factors driving the growth of the in-game advertising market. The report provides a detailed study of all the factors that are likely to boost the market. This analysis will enable clients to leverage growth opportunities to their advantage and set their business

In-Game Advertising Market Growth Analysis | Trends, Drivers and Vendor Forecasts for 2021-2025

Vendor Analysis: Alphabet Inc., Anzu Virtual Reality Ltd. and Blizzard Entertainment Inc. are key growth contributors

The market is concentrated. The research report provides insights into the top market player and their product portfolio along with a pipeline analysis of upcoming developments and growth opportunities. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., ironSource Ltd., MediaSpike Inc., Motive Interactive Inc., Playwire LLC, RapidFire Inc., and WPP Plc are some of the major market participants.

For more insights on this market: Download a Free Sample Report

In-Game Advertising Market: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive in-game advertising market growth during the next five years
  • Precise estimation of the in-game advertising market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the in-game advertising market industry across North America, APAC, Europe, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of in-game advertising market vendors
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