rising urbanization and changing consumer lifestyles is driving the Iced Tea Market in India
Technavio analyzes that the Iced Tea Market in India is expected to grow at a CAGR of 17.3% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 5931.1 million.There are various factors that contribute to the growth of the market. The Iced Tea market in India is experiencing significant growth due to rising urbanization and evolving consumer preferences. With increasing urban populations and changing lifestyles, there is a growing demand for refreshing and convenient beverage options. Iced tea, with its numerous health benefits and refreshing taste, is perfectly positioned to cater to this demand. The market is expected to continue its upward trajectory, offering ample opportunities for growth and innovation.
The Indian market for Iced Tea has witnessed significant growth, driven by increasing consumer purchasing intent for this refreshing, packaged beverage. Brands that prioritize sustainability, such as those implementing zero-waste programs, have gained a loyal following of brand advocates. Black tea, derived from the Camellia sinensis plant through an oxidation process, is a key component of the market. This process results in a dark-brownish-black leaf, which, when brewed, produces a robust, flavorful beverage. Black tea, available in sweetened and unsweetened varieties, is widely consumed as an iced drink. Flavored black teas, such as those infused with raspberry or lemon, add an extra dimension of taste and appeal to consumers. Both loose leaves and tea bags are popular formats for this versatile, packaged drink.
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Iced Tea Market in India Segmentation
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The Iced Tea Market in India is witnessing significant growth due to health-conscious consumers seeking functional additives, vitamins, adaptogens, and superfoods in their beverages. Beyond Water, iced tea is becoming a trendy choice for healthier drink options. Premium tea sourcing and trendy ingredients like cannabis-infused iced tea with cannabinoids are creating unique beverage experiences. Brands are leveraging social media for brand visibility, consumer engagement, and purchasing intent, while subscription business models and zero-waste programs cater to the eco-conscious consumer. Cold, sweetened, packaged iced tea with flavored syrup continues to dominate the market.
The Iced Tea market in India is experiencing significant growth within the beverage industry, driven by health-conscious consumers seeking functional additives, vitamins, adaptogens, and superfoods. Beyond Water, iced tea offers trendy ingredients that go beyond the traditional beverage category. The market's expansion is aligned with the global packaged foods and meats industry's growth, which is projected to reach substantial revenue based on the combined earnings of involved vendors. This market excludes food processing equipment manufacturers and packaged alcoholic and non-alcoholic beverages, including mineral waters. The health advantages associated with minimally processed foods, such as iced tea, are key factors fueling market growth, as these beverages provide essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
Media & Marketing Executive
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Email: media@technavio.com
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