Latest News- Hospitality Market in Morocco: International is expected to lead the Type segment during 2025-2029

The Hospitality Market in Morocco is being driven by Shifting preference for local and authentic experiences

The Hospitality Market in Morocco is expected to grow at a CAGR of 6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1849.4 million. The Moroccan hospitality market experienced robust growth in 2024, fueled by the digitalization trend and the escalating impact of online reviews. With platforms such as Booking.com and TripAdvisor becoming increasingly influential, hospitality providers in Morocco are prioritizing exceptional service delivery to secure favorable customer feedback. The convenience of online booking and the availability of customer-generated testimonials have empowered tourists to make well-informed decisions, leading to heightened competition among industry players. In response, hotels are upgrading their offerings, investing in contemporary amenities, and personalizing guest experiences to remain competitive. Morocco's diverse tourism attractions, ranging from luxury resorts in Marrakech to cultural explorations in Fes, continue to entice international travelers. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • International
  • Domestic
• Service
  • Food service
  • Accommodation
• Business Segment
  • Chain hotels
  • Independent hotels
  • Franchise models
  • Management contracts
• Price Range
  • Budget
  • Mid-range
  • Upscale
  • Luxury 
• Geography
  • Morocco

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Shifting preference for local and authentic experiences
• Increasing number of travelers opting for new types of tourism
• Implementation of sustainable tourism practices by hospitality companies

However, the market also witnesses some limitations, which are as follows:

• Difficulties in implementing tourism policies
• Increased threat of terrorism
• Inadequate infrastructure for travelers

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Market Scope in Hospitality Market in Morocco Research Report

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Research Analysis Overview

In Morocco's Hospitality Market, key performance indicators include average daily rates and occupancy rates for revenue generation. Customer lifetime value, net promoter score, and guest reviews shape brand reputation. Service recovery, staff empowerment, and employee engagement enhance the guest experience. Digital transformation brings mobile payments, biometric authentication, voice assistants, and personalized recommendations. Sustainability focuses on energy efficiency, water conservation, and waste reduction. Corporate, leisure, group, family, solo, adventure, wellness travel, and events are catered to, with destination management, event planning, conference management, catering services, food safety, and quality management ensuring excellence. Supply chain management maintains efficient operations.

Market Research Overview

In the hospitality sector of Morocco, key business systems play a pivotal role in optimizing operations and enhancing guest experiences. These include hotel management systems, property management systems, guest relationship management, revenue management systems, online booking engines, channel management systems, and reservation systems. The parent global market for hotels, resorts, and cruise lines encompasses entities operating in casinos and gaming, hotels, resorts and cruise lines, leisure facilities, and restaurants. According to Technavio, industry growth is driven by the expanding travel and tourism industry, with increasing numbers of travelers from both emerging and developed economies. These systems facilitate efficient operations in this market, contributing significantly to the combined revenue generation of the global hotels, resorts, and cruise lines industry.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Email: media@technavio.com
Website: www.technavio.com/