Latest News- Home And Laundry Care Market: Laundry care is expected to lead the Type segment during 2025-2029

The Home And Laundry Care Market is being driven by Rising disposable income

The Home And Laundry Care Market is expected to grow at a CAGR of 6.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 74.4 billion. The global home and laundry care market is experiencing a noteworthy upsurge, fueled by shifting consumer preferences and groundbreaking technological innovations. Companies are prioritizing the development and launch of new products, catering to the increasing demand for efficiency, convenience, and heightened performance. In April 2024, Unilever unveiled Wonder Wash, a cutting-edge laundry detergent addition to its Dirt Is Good brand, which encompasses renowned labels such as Persil, OMO, and Skip. This product integrates advanced robotics and artificial intelligence to deliver superior cleaning outcomes within 15-minute cycles, aligning with the emerging trend of shorter laundry cycles. This innovation responds to the evolving consumer habits, particularly the growing popularity of athleisurewear. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Laundry care
  • Household cleaners
  • Dishwashing detergents
  • Others
• Distribution Channel
  • Offline
  • Online
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising disposable income
• Rapid urbanization
• Focus on hygiene and cleanliness

However, the market also witnesses some limitations, which are as follows:

• Concerns for companies over product recalls
• Environmental sustainability and regulatory compliance
• Rising raw material costs

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Market Scope in Home And Laundry Care Market Research Report

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Research Analysis Overview

The Home and Laundry Care market encompasses a range of affordable laundry products, including laundry detergent, capsules, and subscription services. Consumers seek effective cleaning solutions through product reviews, tips, and hacks, while prioritizing sustainability with eco-friendly, biodegradable, and non-toxic options. Green cleaning products, such as plant-based laundry care and multi-surface supplies, promote conscious living and zero-waste practices. Additionally, professional cleaning services and concentrated cleaning solutions cater to those seeking deep cleaning and ethical alternatives. Hygiene products and odor removal solutions complete the market landscape, emphasizing an environmentally friendly approach to home care.

Market Research Overview

The global household products market encompasses non-durable items such as detergents, soaps, diapers, and household paper products. Market expansion will be fueled by several key factors, including the surge in online sales. The e-commerce sector's popularity, particularly in developing countries, is driving significant growth. In the last five years, e-commerce platforms have proliferated, offering advantages like convenience, seamless payment processing, discounts, and extensive product selections. Commercial stains removers and eco-friendly laundry process solutions are among the household products witnessing increased demand in this digital marketplace.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/