Latest News- Herbal Market: Over the counter is expected to lead the Delivery segment during 2025-2029

The Herbal Market is being driven by Increase in prevalence of liver and heart diseases

The Herbal Market is expected to grow at a CAGR of 7.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 145.3 billion. In the dynamic business landscape of 2024, the herbal market experiences robust growth as consumers prioritize natural and holistic health solutions. The trend towards herbal remedies is fueled by rising concerns over synthetic pharmaceuticals' potential side effects and a resurgence of trust in traditional healing systems. Notable herbs, such as turmeric, ginger, and Boswellia, are in high demand due to their anti-inflammatory properties, particularly among those managing chronic pain and inflammation. Immune-boosting botanicals like echinacea, elderberry, and astragalus continue to be popular choices for individuals seeking to fortify their natural defenses year-round. Herbal teas have become integral to daily wellness routines, with chamomile, peppermint, and lemon balm being favored for their calming and digestive benefits. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Delivery
  • Over the counter
  • Prescription
• Product
  • Herbal supplements and remedies
  • Herbal medicine
  • Herbal cosmetics
• Type
  • Detoxification medicine
  • Antipyretic medicine
  • Aigestant medicine
  • Blood circulation medicine
  • Others
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • Asia
    • India
    • Japan
  • Rest of World (ROW)

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increase in prevalence of liver and heart diseases
• Increasing number of healthcare facilities
• Increasing demand for natural medicines

However, the market also witnesses some limitations, which are as follows:

• Adverse climatic conditions affecting herbal plant production
• Availability of alternative treatment options
• Toxicity and adverse health effects of common herbal medicines

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Market Scope in Herbal Market Research Report

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Research Analysis Overview

In the Herbal Market, functional beverages and herbal infusions are popular offerings, alongside herbal compresses and baths for wellness. Herbal steam inhalation and seed propagation are essential practices for plant genetics. Pest and weed control, soil analysis, and water management ensure healthy plant growth. Harvesting equipment and processing facilities prioritize food and consumer safety. Labeling requirements, brand building, sales channels, distribution networks, customer segmentation, pricing strategies, marketing campaigns, and public relations are crucial elements for business success.

Market Research Overview

In the herbal market, herbal teas, extracts, and essential oils represent significant growth opportunities. These natural products derived from organic farming are gaining popularity due to their health benefits and minimal processing. The herbal market encompasses vendors involved in the production and packaging of these products. According to Technavio, the global herbal market size is determined by the consolidated revenue generated by these vendors. It's important to note that this market excludes equipment manufacturers and producers of alcoholic and non-alcoholic beverages, including herbal teas that are not packaged. The market expansion will be fueled by the health advantages linked to the consumption of minimally processed herbal products, such as potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/