Latest News- Herbal Tea Market: Green is expected to lead the Type segment during 2024-2028

The Herbal Tea Market is being driven by Wide availability of substitutes

The Herbal Tea Market is expected to grow at a CAGR of 4.6% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 848.1 million. The global herbal tea market is experiencing significant growth due to the increasing consumer preference for online sales channels. In emerging economies such as India and China, the expanding penetration of e-commerce platforms in Tier-2 cities presents a lucrative opportunity for vendors to broaden their product reach. Many herbal tea market players are collaborating with online retailers to cater to this growing consumer base. The health-conscious trend among consumers is driving up demand for herbal tea, which is available in abundance and at discounted prices on online sales channels. The steady increase in demand for herbal products on e-commerce platforms is a positive sign for the future growth of the herbal tea market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Green
  • Black
  • Yellow
• Distribution Channel
  • Offline
  • Online
• Geography
  • APAC
    • China
    • India
  • Europe
    • Germany
    • UK
  • North America
    • US
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Wide availability of substitutes
• Rising cost of raw materials
• Limited consumer awareness

However, the market also witnesses some limitations, which are as follows:

• Rapid growth of e-commerce
• Increased mergers and acquisitions
• Introduction of innovative flavors

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Market Scope in Herbal Tea Market Research Report

Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The Herbal Tea Market encompasses various aspects, including tea bag permeability and infusion temperature effects. Aroma compounds are profiled, and taste attributes are analyzed through methods like bitter compound quantification and astringency measurement. Mouthfeel evaluation, colorimetric analysis, and UV-Vis spectrophotometry are employed. HPLC method development and GC-MS analysis are used for chemical composition analysis. Food safety regulations, organic certification processes, fair trade principles, and ethical sourcing strategies are integral. Harvesting techniques, processing optimization, and quality assurance protocols ensure batch-to-batch consistency. Ingredient traceability, packaging integrity, shelf-life extension methods, and consumer preference mapping are crucial factors.

Market Research Overview

The herbal tea market is a niche segment within the broader soft drinks and non-alcoholic beverages industry, which encompasses carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and herbal teas. According to market research firm Technavio, the global herbal tea market size is determined by the combined revenues generated by manufacturers of herbal tea extracts, which undergo various analyses such as polyphenol quantification, flavonoid profiling, and antioxidant capacity assays, to formulate high-quality herbal tea blends. The market's expansion will be fueled by the increasing consumer preference for natural and healthy beverage options, resulting in a surge in innovations and new product launches.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/