Latest News- Heat-Not-Burn Tobacco Products Market: Devices is expected to lead the Product segment during 2025-2029

The Heat-Not-Burn Tobacco Products Market is being driven by Cost-effectiveness of heat-not-burn tobacco products

The Heat-Not-Burn Tobacco Products Market is expected to grow at a CAGR of 43.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 151873 million. The global heat-not-burn tobacco products market is witnessing an influx of innovative marketing and advertising strategies from key players to boost sales and emphasize the advantages of using these products. Philip Morris International, for instance, is promoting its heat-not-burn tobacco offerings as generating flavorful and satisfying nicotine-laden vapor without the need for combustion or smoke production. This campaign specifically targets consumers aged 35 and above, with testimonials from smokers between 37 and 54 years. Other companies are following suit, focusing on the health benefits and reduced harm compared to traditional cigarettes. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Devices
  • Capsules
  • Vaporizers
• Distribution Channel
  • Offline
  • Online
• Flavor
  • Traditional tobacco
  • Mint
  • Fruit
• End-user
  • Individuals
  • Commercial
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Cost-effectiveness of heat-not-burn tobacco products
• Heat-not-burn tobacco products are relatively safer than conventional cigarettes
• Growing number of organized retailing outlets

However, the market also witnesses some limitations, which are as follows:

• Rising popularity of smokeless tobacco products
• Distribution challenges related to heat-not-burn tobacco products
• Stringent regulations on heat-not-burn tobacco products worldwide

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Market Scope in Heat-Not-Burn Tobacco Products Market Research Report

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Research Analysis Overview

The Heat-Not-Burn (HNB) tobacco sector is witnessing growth through innovative products like capsules and vaporizers. Supermarkets and tobacco stores are stocking these electronic devices, offering consumers an alternative to conventional cigarettes and chewing tobacco. HNB devices produce nicotine-laced vapor via flame-activated HTP or electronic HTP, reducing harmful chemicals compared to cigarette smoke. However, potential dangerous side-effects and prohibition/taxes pose challenges. Young population, health-conscious consumers prefer HNB over processed tobacco for lower health risks. Retail stores and online platforms cater to diverse flavors and convenience.

Market Research Overview

The global tobacco market encompasses businesses involved in the research and development or manufacturing of both combustible and non-combustible tobacco products. This market segment includes traditional tobacco products such as cigarettes, cigars, and cigarillos, as well as emerging alternatives like dissolvable tobacco, oral tobacco, E-cigarettes, and legal cannabis and industrial hemp-based products. According to Technavio, the food and beverage and tobacco industry market size is determined by the collective revenue generated by manufacturers in these sectors. Factors fueling market expansion include the growing consumer base for tobacco, with the global population expanding at an annual rate of approximately 1%, and the increasing preference for less harmful alternatives to conventional cigarettes, such as heat-not-burn tobacco products and vaporizers, which contain fewer harmful chemicals.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/