Healthy Snack Market Size to grow by USD 34.01 million between 2024-2028
Technavio, a leading provider of market research reports, has released its latest study on Healthy Snack Market. This report offers a comprehensive analysis of the current market trends, emerging opportunities, and key challenges.
Key Highlights:
The market size is estimated to grow by USD 34.01 million, at a CAGR of 6.21% during the forecast period. The global e-commerce sector has experienced significant growth due to increasing internet penetration and the convenience it offers, with major players like Alibaba, Amazon, and Flipkart driving this trend. In the US alone, e-commerce sales accounted for over 20% of total retail sales in 2020, up from 15% in 2019 (US Department of Commerce). This surge in online shopping is attributed to factors such as ease of purchase, simplified product discovery, competitive pricing, and personalized offers. For snack suppliers, this digital shift presents an opportunity to expand their reach, enhance customer relationships, and boost sales through increased product visibility online. By establishing an online presence, manufacturers and distributors can effectively cater to the growing demand for convenient and personalized shopping experiences.
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The North American region dominates the global healthy snack market, driven by a significant consumer preference for healthier food options. Key product categories, including savory, bakery, fruit, and dairy snacks, hold substantial market share in this region. Supermarkets, hypermarkets, convenience stores, and online distribution channels serve as primary distribution channels for these products. The increasing online consumer base and robust distribution infrastructure in North America will propel the growth of the healthy snack market during the forecast period. Furthermore, the burgeoning millennial population's affinity towards convenient and health-conscious snacking trends is a significant market driver.
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