health benefits of health beverages is driving the Health Beverages Market in India
Technavio analyzes that the Health Beverages Market in India is expected to grow at a CAGR of 10% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 3873.7 million.There are various factors that contribute to the growth of the market. Health beverages, a burgeoning market in India, offer numerous health benefits. These beverages, enriched with essential vitamins, minerals, and antioxidants, contribute significantly to maintaining optimal health. They cater to diverse health needs, from boosting immunity and energy levels to aiding digestion and weight management. Consumers increasingly prefer these beverages as convenient and nutritious alternatives to traditional food items. The market's growth is driven by the rising health consciousness and the convenience factor.
The Health Beverages Market in India is a significant segment within the retail industry, encompassing departmental stores, supermarkets, hypermarkets, pop-up stores, and convenience stores. Key players, such as Tesco Plc, Walmart Inc., and Target Corp., dominate this sector with dedicated beverage sections. Vendors employ marketing strategies like branding through signages and discounts on product packages to boost sales. Traditional retailers like Walmart and Walgreens have long offered packaged fresh fruit and vegetable juices. In the organized retail sector, vendors introduce functional drinks and packaged juices due to their geographical reach, ease of production, and efficient inventory management and goods transportation. Neurotransmitters, thinking, reasoning, body temperature, sweat, evaporation, heat strain, physical strain, exercise, digestive system, bowel, and constipation are health concerns addressed by these beverages.
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Health Beverages Market in India Segmentation
As per our research findings, here are some of the key competitors that are leading the industry
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The Health Beverages Market in India focuses on beverages that support joint health, specifically targeting cartilage and spine. These beverages help combat dehydration, aiding in the shock-absorbing function of joints. They also address issues related to the mouth, nose, and eyes, such as saliva production, mucus, and friction damage. Additionally, they promote skin health by maintaining the skin barrier and addressing skin disorders. Some beverages provide essential nutrients for brain and spinal cord health, including oxygenation of blood, hormonal balance, and neurotransmitter production. These beverages can improve thinking and reasoning abilities while maintaining body temperature. Conversely, sweetened beverages can lead to tooth decay and should be avoided.
The Health Beverages Market in India caters to vendors specializing in producing and packaging beverages that offer benefits for cartilage, joints, spine, and overall hydration. These beverages aid in addressing issues related to dehydration, joint pain, and maintain the health of saliva, mucus, and support digestion. The market's growth is driven by the increasing consumer awareness towards health and wellness, with a focus on beverages that offer shock-absorbing properties for the mouth, nose, eyes, and joints. The market's size is determined by the combined revenue generated by these vendors, excluding food processing equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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