Latest News- Health Beverages Market in India: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Health Beverages Market in India is being driven by Increasing urbanization and changing consumer lifestyles

The Health Beverages Market in India is expected to grow at a CAGR of 10.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 4547.4 million. The e-commerce distribution channel has significantly expanded the reach of health beverages in India, driving substantial sales growth. Functional drink brands, with their unique health benefits, are a key draw for consumers shopping online. The proliferation of e-commerce portals and the widespread use of smartphones have facilitated the sale of health beverages through this convenient and cost-effective channel. Consumers appreciate the ease of access to product information and the overall improved online shopping experience. Moreover, the bulk availability of health beverages online results in lower unit prices and more efficient shipping, making it a preferred choice for consumers. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Packaged fresh fruit and vegetable juices
  • Functional beverages
  • Nutritional beverages
  • Others
• Type
  • Conventional
  • Organic or natural
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing urbanization and changing consumer lifestyles
• Health benefits of health beverages
• Increasing consumption by millennials

However, the market also witnesses some limitations, which are as follows:

• Fluctuating prices of raw materials
• Increasing competition from substitutes
• Providing clean labeling of health beverages

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Market Scope in Health Beverages Market in India Research Report

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Research Analysis Overview

The Health Beverages Market in India is witnessing a surge in demand for innovative and functional beverages. Probiotic strains, adaptogen blends, and nootropic stacks are among the popular trends. Functional mushroom extracts, prebiotic fibers, collagen peptides, and electrolyte solutions are other key offerings. Bioactive compounds from herbal extracts and botanical ingredients are also in demand. Fermented beverages, infused water, sparkling water, CBD beverages, and hemp-based products are gaining traction. Superfruit extracts cater to personalized and precision nutrition, focusing on gut microbiome, gut-brain connection, immune system modulation, and anti-inflammatory properties. Free radical scavenging, oxidative stress, cellular health, mental well-being, sleep quality, stress management, mood regulation, cognitive enhancement, brain function, muscle recovery, hydration levels, body composition, weight loss, weight gain, sports nutrition, performance optimization, recovery strategies, and food sensitivities are various health benefits these beverages provide.

Market Research Overview

The functional beverages market in India encompasses vendors engaged in the production of functional beverages such as functional water, functional milk, functional tea, functional juice, sports drinks, energy drinks, immunity boosting beverages, protein shakes, and weight management drinks. The market size is determined by the consolidated revenue generated by these vendors. Exclusions from this market include manufacturers of food processing equipment, packaged alcoholic and non-alcoholic beverages, including mineral waters. Market expansion will be fueled by the growing consumer preference for natural ingredients, low sugar content, and the perceived health benefits associated with these beverages. Consumers are increasingly seeking out functional beverages that offer additional health benefits beyond basic hydration, such as enhanced immunity, energy, and weight management.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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