Latest News- Health Beverages Market in India: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Health Beverages Market in India is being driven by Increasing urbanization and changing consumer lifestyles

The Health Beverages Market in India is expected to grow at a CAGR of 10.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 4547.4 million. The e-commerce distribution channel has significantly expanded the reach of health beverages in India, driving sales growth. Functional drink brands, with their unique health benefits, are a key draw for consumers shopping online. The proliferation of e-commerce portals and the widespread use of smartphones have made it increasingly convenient for companies to sell health beverages through this channel. Consumers appreciate the ease of access to product information and the overall improved online shopping experience. Additionally, the bulk purchasing option for health beverages through e-commerce reduces the per-unit cost and simplifies shipping logistics. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Packaged fresh fruit and vegetable juices
  • Functional beverages
  • Nutritional beverages
  • Others
• Type
  • Conventional
  • Organic or natural
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing urbanization and changing consumer lifestyles
• Health benefits of health beverages
• Increasing consumption by millennials

However, the market also witnesses some limitations, which are as follows:

• Fluctuating prices of raw materials
• Increasing competition from substitutes
• Providing clean labeling of health beverages

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Market Scope in Health Beverages Market in India Research Report

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Research Analysis Overview

The Health Beverages Market in India is driven by various factors including flavor profiles that cater to local taste preferences, shelf stability ensured through aseptic packaging and cold chain logistics. Innovation in pipeline, ingredient sourcing, and quality assurance prioritize food safety and hygiene standards. Consumer and market research identify emerging trends, focusing on health benefits, nutritional value, calorie, sugar, sodium, vitamin, mineral content, antioxidant properties, and health claims. Sales promotions and distribution networks expand reach through retail channels, while sustainability initiatives, environmental impact, and social responsibility enhance corporate social responsibility.

Market Research Overview

The Health Beverages Market in India encompasses vendors engaged in the production and packaging of herbal teas, fruit juices, vegetable juices, protein drinks, energy drinks, sports drinks, functional beverages, probiotic drinks, and immunity boosting drinks. Technavio's market analysis calculates the market size based on the consolidated revenue generated by these vendors. This market segment excludes food processing equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. The market's expansion will be propelled by the health benefits associated with the consumption of minimally processed beverages, such as vitamin A, C, folate, dietary fiber, and potassium. These nutrient-rich beverages cater to the growing health-conscious consumer base in India.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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