Authored By: Sarah
11 Jul 2024

 Headwear Market Size to grow by USD 7.84 billion between 2023-2027

According to a research report “ Headwear Market” by Distribution Channel (Offline, Online) Product Type (Caps and hats, Beanies, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 7.84 billion, at a CAGR of  6.57% during the forecast period. The global headwear market is experiencing substantial growth due to the rising consumer preference for trendy and stylish headwear. Fashion-conscious individuals seek headwear accessories that align with their unique tastes and allow them to showcase their personal sense of style. Notably, headwear, including caps, hats, and beanies, have gained immense popularity, leading to an increased demand for fashionable designs and distinctive emblems. Companies like Superdry cater to this trend by offering such products. To attract fashion-focused consumers, headwear manufacturers such as Adidas and PUMA are developing and providing aesthetically pleasing headwear options, including caps, hats, and beanies, among others.

Browse market data tables, figures, and in-depth TOC on “Headwear Market” by Distribution Channel (Offline, Online) Product Type (Caps and hats, Beanies, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2027. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The cap and hat segment dominated the global headwear market in 2022, exhibiting robust growth and substantial consumer demand. Factors such as current fashion trends, brand endorsements, and increasing awareness regarding sun protection have significantly contributed to the popularity of caps and hats. Customization options for these products are surging, allowing customers to create personalized headwear that caters to their unique preferences. Moreover, the influence of celebrity culture and social media has intensified the demand for fashionable and distinctive caps and hats. Modern production methods, advanced materials, and innovative designs with functional features are driving the expansion of the headwear market, with caps and hats remaining at the forefront of this growth.

By Product Type, Caps and hats  segment is expected to hold the largest market size for the year 2024

The headwear market experiences significant growth, with specialty retail stores playing a pivotal role in driving demand due to their extensive selection of brands and products. In the offline distribution channel segment, department stores are a substantial contributor to market revenue. Department stores distinguish themselves through unique store designs, superior merchandise offerings, and exceptional customer service. Exclusive designer collections and private-label brands provide department stores with a competitive edge, as exemplified by leading retailers such as Galeria Karstadt Kaufhof GmbH and E. Breuninger GmbH & Co.

APAC is forecasted to hold the largest market size by region in 2024

The headwear market in the Asia-Pacific (APAC) region is experiencing robust growth, presenting a favorable business environment for industry participants. Factors such as a large population base, increasing disposable incomes, evolving fashion trends, and heightened consciousness towards sun protection are driving demand for headwear in the region. Moreover, the popularity of outdoor activities, sports, and tourism is further fueling market expansion. Key producers of headwear in APAC include China, Japan, South Korea, and India. Notably, having a substantial manufacturing presence in countries like China and Vietnam allows companies such as New Era to effectively manage costs and maintain a competitive edge in the market.

The Headwear Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Adidas AG
  • Akubra Hats Pty Ltd.
  • Capri Holdings Ltd.
  • Christy and Co. Ltd.
  • Columbia Sportswear Co.
  • Giorgio Armani S.p.A.
  • LLC
  • Kering SA
  • Lock and Co. Hatters
  • Maus Freres SA
  • New Era Cap LLC
  • Nike Inc.
  • PVH Corp.
  • Ralph Lauren Corp.
  • Sports Direct International plc
  • Under Armour Inc.
  • VF Corp.

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Research Analysis Overview

The headwear market is witnessing a significant shift towards eco-friendly and sustainable materials, as consumers become increasingly conscious of the impact of their fashion choices on the environment and their health. Eco-friendly materials such as biodegradable fabrics made from seaweed, apple leathers, and melin are gaining popularity. These materials not only reduce hair diseases and skin irritation caused by synthetic fabrics but also help prevent dehydration during outdoor activities. The headwear market caters to various sectors, including motorcycle riders, firefighters, and army forces, who require protective headgear. Smart helmets with advanced safety features are a growing trend in the motorcycle segment, while firefighters and army forces rely on durable and functional headwear made from raw materials. Social media and online sales channels, including e-commerce, have transformed the headwear market, making it accessible to a wider audience. Brands like Louie Vito are leading the charge in sustainable fashion, offering stylish and functional headwear made from eco-friendly materials. Beanies, headbands, and other winter apparel are popular fashion accessories that continue to trend, with consumers seeking high-quality, comfortable, and sustainable options.

Market Research Overview

The headwear market is a thriving industry, encompassing a wide range of products from beanies and caps to smart helmets and hair adornments. E-commerce platforms have made it easier than ever to access this diverse selection, with brands catering to various segments such as sports teams, fashion brands, and personalization options. In the beanie segment, consumers are increasingly seeking eco-friendly materials like organic cotton, recycled fabrics, and sustainable materials. These materials not only reduce hair diseases and skin irritation but also address environmental concerns, such as reducing plastic trash and promoting sustainable fashion. Sports organizations, including motorcycle riders, firefighters, and army forces, rely on headwear for protection and functionality. Innovations in this space include smart helmets and breathable, moisture-wicking fabrics. Fashion brands and influencers are also embracing headwear as a style statement and fashion accessory. Brands like New Era Cap, Millennial demographic favorites Hat Club, and Jae Tips have partnered with sports organizations and athletes for sponsorships and brand partnerships. Trendy styles include embellished headbands, padded headbands, and athleisure caps. Sustainable materials like Apple leathers, biodegradable materials, and seaweed are gaining popularity, as consumers prioritize eco-consciousness and ethical production. Famous personalities like Louie Vito, Melin, and Nick Fouquet have also entered the headwear market with unique offerings, such as Reishi alt-leather hats and MycoWorks recycled polyester caps. Overall, headwear continues to be a versatile and essential category in the fashion and functional wear markets.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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