Hand Hygiene Market Size to grow by USD 1656.4 million between 2024-2028

Technavio, a leading provider of market research reports, has released its latest study on Hand Hygiene Market. This report offers a comprehensive analysis of the current market trends, emerging opportunities, and key challenges. The global hand hygiene market is witnessing a significant shift towards eco-friendly products, as vendors respond to increasing consumer demand for sustainable hand hygiene solutions. For instance, GOJO Purell's green hand sanitizer, the first of its kind to receive the EcoLogo certification, is manufactured using 100% renewable ethanol, ensuring bio-degradability. This commitment to reducing environmental impact does not compromise sanitizing efficiency. Green hand hygiene solutions prioritize both individual health and well-being, as well as environmental sustainability.

Key Highlights

Growth Projections

The global hand hygiene market  size is estimated to grow by USD 1656.4 mn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  4.5% during the forecast period. Increasing use of skin-safe products is driving market growth, with a trend towards eco-friendly hand hygiene products  However, growing consumer awareness about toxicity of chemical ingredients  poses a challenge.Key market players include 3M Co., B4 Brands, Cleenol Group Ltd., Colgate Palmolive Co., EcoHydra Technologies Ltd., Godrej and Boyce Manufacturing Co. Ltd., GOJO Industries Inc., Kiilto Family Group, Kimberly Clark Corp., Kutol Products Co., Medline Industries LP, Neogen Corp., Paul Hartmann AG, Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., Skinvisible Pharmaceuticals Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, and Vi Jon LLC.

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Major Findings

• The Hand Hygiene Market is witnessing a significant surge due to the increasing awareness and emphasis on maintaining good personal hygiene. This trend is driven by the growing use of skin-friendly products, which are gentle on the hands while effectively eliminating germs and bacteria. These products, which include hand sanitizers, soaps, and wipes, are becoming essential items in both domestic and professional settings. As a result, the Hand Hygiene Market is poised for robust growth in the coming years.


• The Hand Hygiene Market is experiencing significant growth due to the increasing prevalence of pandemic diseases. The World Health Organization (WHO) reports a surge in cases of infectious diseases, emphasizing the importance of maintaining good hand hygiene to prevent their spread. This has led to a heightened demand for hand sanitizers, soaps, and related products. Companies in this sector are investing in research and development to create more effective and convenient solutions, ensuring continuous market expansion.


• The Hand Hygiene Market is experiencing significant growth due in part to increasing consumer consciousness regarding the potential toxicity of certain chemical ingredients found in hand sanitizers and soaps. This heightened awareness has led to a surge in demand for products formulated with natural and plant-based ingredients, which are perceived as safer and more eco-friendly alternatives. Manufacturers are responding to this trend by introducing an array of hand hygiene solutions that cater to this growing market segment.


• In developing countries, the importance of hand hygiene and its associated awareness remains a significant concern. Lack of access to clean water and adequate sanitation facilities, coupled with limited education on the importance of hand washing, contributes to the prevalence of preventable diseases. The Hand Hygiene Market plays a crucial role in addressing this issue by providing affordable and effective solutions, such as hand sanitizers and soap, to promote cleanliness and reduce the risk of infection. By increasing awareness and availability of hand hygiene products, this market can significantly improve public health in developing nations.

Market Research Overview

The global market for household and personal care products encompasses the production and R&D sectors of various consumer goods, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio's market analysis, the market size is determined by the consolidated revenue generated by manufacturers in this domain. Factors driving growth in this sector include the positive correlation between disposable income and discretionary spending, leading to increased expenditure on luxury and lifestyle-related products.

The Hand Hygiene Market is experiencing significant growth, fueled by the Increasing use of skin-safe products. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Regional Insights

The Hand Hygiene Market encompasses a broad spectrum of products and services designed to promote and maintain optimal hand cleanliness in various sectors, including healthcare, food processing, and manufacturing. Key offerings include hand sanitizers, soap dispensers, hand drying equipment, and educational programs. Compliance with stringent hygiene regulations drives market growth, particularly in the healthcare industry. Companies prioritize innovation, sustainability, and cost-effectiveness to cater to evolving customer needs.

Research Analysis Overview

Title: Hand Hygiene Market: Non-herbal vs. Herbal - Liquid Hand Wash, Sanitizers, and More The Hand Hygiene Market has gained significant traction in recent years due to the increasing awareness of health and hygiene. This market includes various products such as Liquid Hand Wash, Gel Hand Sanitizer, Foam Handwash, Creams, Hand Lotions, Hand Scrubs, and Hand Wipes. Non-herbal hand hygiene products, including soaps and liquid hand washes, have been traditional choices for decades. They effectively remove germs and dirt, making them essential in commercial settings like hotels and restaurants, colleges, and schools. However, with the rising concerns over health and the environment, herbal hand hygiene products have gained popularity. Herbal Liquid Hand Wash, Liquid Hand Sanitizer, and Foam Handwash made from organic ingredients are increasingly preferred. These products are free from harsh chemicals and offer additional benefits, such as moisturizing and nourishing the skin. Herbal hand hygiene products are effective against various viruses, including Hantaviruses, Marburg, Ebola virus, Measles, Smallpox, and Bird Flu. Hand Sanitizers and Hand Wipes are particularly useful when soap and water are not readily available. In conclusion, the Hand Hygiene Market offers a wide range of products to cater to diverse needs. While non-herbal products continue to dominate the market, herbal products are gaining ground due to their added benefits and environmental friendliness.

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