Latest News- Hair Styling Products Market: HCGP is expected to lead the Type segment during 2024-2028

The Hair Styling Products Market is being driven by Innovation and portfolio extension leading to product premiumization

The Hair Styling Products Market is expected to grow at a CAGR of 5.39% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 5360.7 million. The increasing consciousness regarding the potential health risks associated with synthetic hair styling products has fueled the market demand for natural and organic alternatives. Synthetic hair styling products can lead to various hair and skin issues, including irritation, allergies, nerve damage, chemical burns, blisters, hair breakage, and even certain types of cancer. In response, the organic hair styling product sector has gained traction, utilizing natural and organic components such as plant extracts, essential oils, and other organic ingredients. Notable natural ingredients in organic hair styling products include aloe vera, sea salt, charcoal, coconut oil, argan oil, and moringa oil. These products offer a safer and more health-conscious alternative to synthetic hair styling solutions. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • HCGP
  • Hair styling spray
  • Dry shampoo
• Distribution Channel
  • Offline
  • Online
• Geography
  • Europe
    • Germany
  • North America
    • US
  • APAC
    • China
    • Japan
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Innovation and portfolio extension leading to product premiumization
• Evolving fashion trends in hair styling
• Rise in number of fashion-conscious consumers

However, the market also witnesses some limitations, which are as follows:

• Availability of counterfeit products
• Regulatory compliances for product composition, labeling, and packaging
• Growing preference for do-it-yourself (DIY) hair styling tools at home

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Market Scope in Hair Styling Products Market Research Report

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Research Analysis Overview

The Hair Styling Products market is experiencing a significant shift towards premiumization, with consumers showing a growing preference for high-quality, eco-friendly, and natural options. This trend is reflected in the increasing popularity of plant-based plastic packaging, post-consumer recycled materials, vegan certification, and natural hero ingredients. Mousse, hair crème, dry shampoo, hair serums, and various other styling products are in high demand. For those with natural curls, anti-frizz conditioner and sulfate-free shampoo are must-haves. Frizzy hair can be tamed with collagen mousse or volume enhancer spray, while thickening hair lotions help address thinning hair. E-commerce platforms have made it easier for consumers to access these products from the comfort of their homes. Natural ingredients like Mediterranean sea salt, Shea butter, and Argan oil are popular choices, often found in sprays, creams, pomades, and hair styling powders. Brands like Bulldog Skincare are leading the charge with their plant-based ingredients and commitment to sustainability. Gym memberships and active lifestyles have also influenced the market, with gym-goers seeking products that can help them maintain their hairstyles despite sweat and humidity. Hair styling clips and hair oil are essential tools for keeping hair in place and nourished. Overall, the Hair Styling Products market is evolving to meet the diverse needs and preferences of modern consumers.

Market Research Overview

The global personal care products market encompasses the production and research and development of various categories, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio, the market size is determined by the collective revenue generated by manufacturers in this sector. Factors driving growth in the market include the positive correlation between disposable income and discretionary spending, which includes expenditures on luxury and lifestyle-related products. This trend is expected to continue, leading to significant expansion in the global household and personal care products industry.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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