Authored By: Sarah
15 Jul 2024

 Hair Styling Products Market Size to grow by USD 5360.7 million between 2024-2028

According to a research report “ Hair Styling Products Market” by Type (HCGP, Hair styling spray, Dry shampoo) Distribution Channel (Offline, Online) Geography (Europe, North America, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 5360.7 million, at a CAGR of 5.39% during the forecast period. In the dynamic hair styling products market, vendors are intensifying their research and development (R&D) efforts to stay competitive and cater to evolving customer preferences. Distinguishing themselves from pharmaceutical companies, they are investing significantly in the innovation of unique ingredients and advanced technologies. Consumers seek multi-functional hair care solutions that efficiently address various hair concerns. To meet these demands, vendors continually expand their product offerings and enhance their ranges. The rising purchasing power and disposable income have further fueled customer spending on premium hair care products..

Browse market data tables, figures, and in-depth TOC on “Hair Styling Products Market” by Type (HCGP, Hair styling spray, Dry shampoo) Distribution Channel (Offline, Online) Geography (Europe, North America, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample

 

By Type, the HCGP segment is projected to dominate the market size in 2024

The Hair Styling Products market represents a significant business opportunity, with increasing consumer demand for innovative and high-performing solutions. Key trends include the growing popularity of natural and organic products, as well as the rise of multi-functional styling tools. Market leaders are investing in research and development to meet these evolving consumer preferences, offering advanced formulations and sustainable packaging solutions. The global Hair Styling Products market is projected to grow at a steady CAGR through 2026.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

The Hair Styling Products market represents a significant business opportunity, with increasing consumer demand for innovative and high-performing products. Key trends include the rise of natural and organic offerings, growing popularity of multi-functional products, and the increasing use of technology in styling tools. Market leaders are focusing on research and development to meet these evolving consumer preferences, ensuring continued growth and competitiveness in this dynamic industry.

Europe is forecasted to hold the largest market size by region in 2024

The Hair Styling Products market represents a significant business opportunity, driven by increasing consumer awareness and preference for personal grooming. Key product categories include shampoos, conditioners, hair gels, waxes, and styling sprays. Market growth is fueled by factors such as rising disposable income, changing consumer demographics, and innovative product offerings. Companies must focus on product quality, customer satisfaction, and effective marketing strategies to capture market share.

The Hair Styling Products Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Amorepacific Corp.
  • Amway Corp.
  • Flora and Curl Ltd.
  • Godrej Consumer Products Ltd.
  • Henkel AG and Co. KGaA
  • Hoyu Co. Ltd.
  • Kao Corp.
  • LOreal SA
  • Mandom Corp.
  • NATULIQUE Ltd.
  • Olaplex Holdings Inc.
  • Oriflame Cosmetics S.A.
  • Pai Shau Inc.
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Avon Co.
  • The Estee Lauder Companies Inc.
  • The Procter and Gamble Co.
  • Unilever PLC
  • Wella International Operations Switzerland Sarl
.

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Research Analysis Overview

The Hair Styling Products market is experiencing a significant shift towards premiumization, with consumers showing a growing preference for high-quality, eco-friendly, and natural options. This trend is reflected in the increasing popularity of plant-based plastic packaging, post-consumer recycled materials, vegan certification, and natural hero ingredients. Mousse, hair crème, dry shampoo, hair serums, and various other styling products are in high demand. For those with natural curls, anti-frizz conditioner and sulfate-free shampoo are must-haves. Frizzy hair can be tamed with collagen mousse or volume enhancer spray, while thickening hair lotions help address thinning hair. E-commerce platforms have made it easier for consumers to access these products from the comfort of their homes. Natural ingredients like Mediterranean sea salt, Shea butter, and Argan oil are popular choices, often found in sprays, creams, pomades, and hair styling powders. Brands like Bulldog Skincare are leading the charge with their plant-based ingredients and commitment to sustainability. Gym memberships and active lifestyles have also influenced the market, with gym-goers seeking products that can help them maintain their hairstyles despite sweat and humidity. Hair styling clips and hair oil are essential tools for keeping hair in place and nourished. Overall, the Hair Styling Products market is evolving to meet the diverse needs and preferences of modern consumers.

Market Research Overview

The Hair Styling Products Market is a significant segment of the Beauty Industry, with a growing emphasis on Online/e-commerce channels. Brands like Function of Beauty and The Glass House are leading the way, offering customized solutions based on individual Hair Type. The Men's grooming sector is also seeing a surge, with Female consumers driving the demand for Men's Hair Care products. The Premiumization trend is evident in the market, with upscale packaging and Luxury branding becoming increasingly popular. Brands like Zenn Hair Care are focusing on Plant-based plastic packaging, Post-consumer recycled materials, and Vegan certification to cater to the growing demand for eco-friendly and ethical products. Hair-related products, including Mousse, Hair Crème, Dry Shampoo, and Hair Serums, are popular choices for consumers seeking Natural Curls, Volume, and Frizz Control. Brands are also offering Hair Loss Solutions, Hair Colourant Products, and Hair Rejuvenation treatments. The market for Hair Styling Products is vast and diverse, with offerings ranging from Hairdressings and Hair Care to Fragrance, Make-up, and Skincare. Annual Expenditure on these products is significant, with consumers spending on advanced Dermatology treatments, Desired hair aesthetics, and Holistic wellbeing. Brands are focusing on Herbal Substances, Floral Extracts, and Natural Fragrances to cater to consumer interest in Natural Hero Ingredients. The market also offers a range of Heat-protectant mists, Anti-frizz conditioners, and Sulfate-free shampoos to address common hair concerns like Frizzy hair and Thin hair. The market for Hair Styling Products is not limited to traditional Hair Spray, Hair Gel, and Hair Styling Tools. Consumers are also interested in Natural ingredients like Grape seed oil, Hydrolyzed proteins, Mango butter, and Murumuru butter. Brands are offering Rough-luxe texture & volume, Heat-protectant mist, and Hair mist to cater to the latest trends in Wavy, Curly, and Straight hair styles. The Millennials and Teenagers are a significant demographic driving the market, with Social media influence playing a crucial role in consumer behavior. The market offers a wide range of Gels, Hair Mousse, Mediterranean sea salt, Shea butter, Argan oil, Spray, Cream, Pomade, and Hair Styling Powder, among other Hair Styling Clips and Hair Oil. In conclusion, the Hair Styling Products Market is a dynamic and diverse segment of the Personal Care industry, offering a wide range of products catering to various hair types, concerns, and trends. Brands are focusing on eco-friendly and ethical practices, natural ingredients, and advanced technology to meet the evolving needs and preferences of consumers.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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