Latest News - Hair Masks Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

The Hair Masks Market is being driven by Premiumization through superior-quality products

The Hair Masks Market is expected to grow at a CAGR of 3.2% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 86.9 million. The global hair care market has experienced a significant shift in consumer preferences over the past five years. Consumers are increasingly seeking organic hair care solutions, such as hair masks, due to growing concerns regarding the long-term effects of inorganic and synthetic products. While these products offer quick results and are affordably priced, they can lead to adverse health issues when used consistently. In response, the market for organic hair care products, including hair masks, has surged, driven by the endorsements of medical professionals and beauty experts. This trend is expected to continue as consumers prioritize their long-term hair health over short-term gains. 

Get more information on Hair Masks Market by requesting a sample report

Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Application
  • Professional
  • Individual
• Geography
  • North America
    • US
  • Europe
    • France
    • Germany
    • UK
  • APAC
    • China
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Premiumization through superior-quality products
• Influence through social media and blogging
• Growing demand for hair care products by men

However, the market also witnesses some limitations, which are as follows:

• Availability of counterfeit brands
• Risks associated with usage of chemical ingredients in hair care products
• Availability of alternatives

Benefits of Buying Global Hair Masks Market Research Report by Technavio

Rich Experience: 20+ years leading global market research, trusted insights across industries.

Unlock Business Potential with Technavio: Maximize ROI with Technavio's tailored market research: deep dives and actionable insights.

Your Guide to Market Success: Empower your business with Technavio's market research and future-proof your decisions.

Market Scope in Hair Masks Market Research Report

Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

Title: The Rising Trend of Hair Masks: A Safe and Nourishing Alternative to Harsh Hair Treatments Hair masks have become a must-have in the hair care routine of both men and women, especially among millennials. With increasing awareness about the potential harm of harsh shampoos, heating tools, and chemical treatments, there is a growing demand for hydrating, moisturizing, and restorative hair masks. Sodium lauryl sulfate, phthalates, synthetic colors, and parabens are common ingredients in many cosmetic products that can cause allergic reactions and scalp irritation. Hair masks offer a solution by providing a more targeted and gentle approach to hair care. Frizzy, damaged, and dry hair are common issues that hair masks address. They are enriched with natural ingredients that provide hydration, moisture, and nourishment to the hair, helping to improve its density, texture, and even promote hair growth. Pollution levels also contribute to hair damage, making hair masks an essential part of a daily hair care routine. With the increasing concern for health and wellness, hair masks offer a safe and effective alternative to harsh hair treatments, providing long-term benefits without the risk of irritation or damage.

Market Research Overview

The global personal care products industry encompasses the production and R&D sector for a wide range of items, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio, the market size is determined by the consolidated revenue generated by manufacturers in this domain. Factors driving growth in the household and personal care products market include the positive correlation between disposable income and discretionary spending, which encompasses expenditures on luxury and lifestyle-related items such as hair masks. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/