Hair Care Appliances Market to grow at a CAGR of 5.78% during 2024-2028
The Hair Care Appliances Market is expected to grow at a CAGR of 5.78% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 3.10 billion. The global hair care appliances market is experiencing significant growth due to the increasing preference for at-home styling among consumers. This trend is driven by several factors, including the desire for convenience, flexibility, and cost-effectiveness in hair care routines. With hectic schedules and limited time, investing in hair care appliances that offer salon-quality results at home is a practical choice for many individuals. This trend not only saves time but also reduces long-term expenses associated with professional styling services. The COVID-19 pandemic has further accentuated the importance of at-home grooming practices, as access to salons has been restricted and consumers have taken greater control of their personal grooming routines. Keywords: hair care appliances market, at-home styling, convenience, flexibility, cost-effectiveness, salon-quality results, professional styling services, COVID-19 pandemic, personal grooming routines.
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Technavio analysts predict that the Offline subsegment will lead the Distribution Channel segment during 2024 and 2028 The Hair Care Appliances Market encompasses various distribution channels, including specialty stores, hypermarkets and supermarkets, convenience stores, clubhouse stores, and others, such as department stores, salons and spas, and drugstores. Notable retailers in the hypermarket segment, like Walmart Inc. and Target Corp., significantly contribute to the market's growth due to their increasing store count and expansion plans. For instance, Tesco Plc, a leading UK-based supermarket, has announced plans to open 14 new Express stores and 59 new stores in 2023. The growing popularity of salons and spas among consumers with busy work schedules also fuels demand for hair care appliances.
Here are the various ways based on which the market is segmented:
There are several factors that are causing the market to flourish evolving fashion trends in hair styling
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The Hair Care Appliances Market caters to various styling needs of consumers, offering a wide range of products including hair dryers, curlers, straighteners, and dryers and blowers. Barrel sizes for curlers and plates for straighteners come in various sizes to help achieve different hairstyles. Heated plates in straighteners and curlers use temperature control technology for personalized styling experiences, ensuring hair health and safety. Hair dryers with hot air technology and advanced features like HyperAIR IQ Technology in the HyperAIR Hair Dryer provide damage-free drying and styling results. Wet hair can be styled using these appliances, making them versatile for all hair types. Online retail and specialty stores, as well as supermarkets and hypermarkets, stock a vast selection of hair care appliances. Consumers prioritize their styling needs, considering factors like hair type, chemical treatments, and traditional styling processes. Smart, connected devices with ceramic coatings, infrared heat, and ionic technology are increasingly popular, offering damage-free styling and enhancing hair health. These appliances cater to consumer needs for personalized styling experiences and efficient, effective styling results. However, it's essential to prioritize hair safety while using these appliances. Always follow the manufacturer's instructions and consider the damage caused by chemical treatments and traditional styling processes when selecting hair care appliances.
According to Technavio, the global hair care appliances market is a segment of the broader Global personal products market, encompassing the research, development, and manufacturing of various personal and beauty care products, such as cosmetics, perfumes, masks, hair wigs and extensions, sex toys, and polarized sunglasses. The Global personal products market's size is determined by the collective revenue generated by its constituent manufacturers. The market's expansion will be fueled by the increasing disposable income, which positively influences discretionary spending on luxury and lifestyle-related items, including hair care appliances.
The Hair Care Appliances Market is experiencing significant growth, fueled by the evolving fashion trends in hair styling. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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