Latest News- Grocery Market in India: Offline is expected to lead the Platform segment during 2025-2029

The Grocery Market in India is being driven by Rapid growth in m-commerce

The Grocery Market in India is expected to grow at a CAGR of 8.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 352.8 billion. In India's burgeoning grocery market, there is a notable shift in consumer preferences towards functional food and beverage products. Health-conscious individuals, particularly those in the 18-32 age demographic, are increasingly seeking out items with added benefits for their wellbeing. These trends align with the global rise of health and wellness lifestyles. Despite this demand, functional products, including reduced-fat options, remain scarce in local grocery stores and even in larger supermarkets and hypermarkets. Consumers are willing to pay a premium for these health-promoting items, indicating a significant market opportunity for businesses in this sector. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Platform
  • Offline
  • Online
• Product
  • Food grains
  • Bread bakery and dairy products
  • Fruits and vegetables
  • Personal care
  • Others
• Method
  • Online payments
  • Cash on delivery
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rapid growth in m-commerce
• Increased popularity and rise in e-commerce platforms
• Rise in disposable income among consumers in India

However, the market also witnesses some limitations, which are as follows:

• End-user mixed perception of online grocery shopping
• High competition among offline retail stores and online channels
• Lack of freshness in online edible products

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Market Scope in Grocery Market in India Research Report

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Research Analysis Overview

In India's grocery market, the focus is shifting towards digital platforms with the introduction of the 'digital shelf' for online ordering and home delivery. Same-day delivery and grocery pickup are prioritized for enhanced customer experience. Retailers leverage customer insights and food safety standards for improved food security. Labor shortages and consumer confidence drive the adoption of retail analytics, pricing strategies, and product assortment optimization. Urban farming, local sourcing, and food waste management are key components of the circular economy. Alternative proteins, plant-based foods, precision agriculture, and smart technology innovations like voice ordering, virtual reality shopping, and augmented reality shopping are shaping the future of grocery retail.

Market Research Overview

The Indian grocery market encompasses various product categories such as fresh produce, packaged goods, frozen foods, dairy products, meat and poultry, bakery goods, household goods, and personal care items. This market falls under the broader umbrella of the global broadline retail market, which includes companies providing retail services in sectors like discount merchandise, department stores, and online retailers. According to Technavio, the global broadline retail market size is determined by the revenues generated by internet retailing service providers, third-party online retail platform providers, door-to-door retailing service providers, department stores, and other general merchandise companies, including those offering online marketplaces for consumer products and services. The market's growth is fueled by the increasing adoption of advanced mobile devices and high Internet penetration, enabling consumers to access on-demand products and services online.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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