Latest News:- Green Tea Market: Flavored green tea is expected to lead the Product segment during 2024-2028

Green Tea Market to grow at a CAGR of 7.22% during 2024-2028

The Green Tea Market is expected to grow at a CAGR of 7.22% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 7.72 billion. In the dynamic and competitive green tea market, vendors are continually innovating to meet evolving consumer preferences and demands. To differentiate their offerings, they are introducing new product lines with unique ingredients and flavors. Mint, pineapple, apple, strawberry, chocolate, and peach are among the novel additions to green tea blends. Furthermore, superfruits like acai berry, blueberry, blackberry, raspberry, and cranberry are increasingly incorporated to boost nutritional value. These strategic moves aim to cater to diverse taste profiles and maintain a competitive edge in the market. 

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The Flavored green tea subsegment is expected to dominate the Product segment during the forecast period 

Technavio analysts predict that the Flavored green tea subsegment will lead the Product segment during 2024 and 2028 In the dynamic green tea market, consumers exhibit a strong preference for flavored variants due to the enhanced sensory experience provided by added flavoring agents and sweeteners. Commonly incorporated flavors include citrus, honey, lemon, mango, ginger, and ginseng, each offering unique benefits such as improved taste and additional health advantages, like ginger's antioxidant properties and aid in digestion and weight loss. Vendors target the millennial demographic, characterized by their adventurous palates, with innovative green tea flavor combinations featuring superfruits such as blueberry, cranberry, acai berry, raspberry, and blackberry, which have gained significant traction in both emerging and developed markets over the past five years.

Here are the various ways based on which the market is segmented: 

• Product
  • Flavored green tea
  • Unflavored green tea
• Distribution Channel
  • Offline
  • Online
• Geography
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa

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• Wealth of Experience: Technavio is an established name in the world of market research. It holds an expertise of more than 20 years in the field, has published 21,000+ reports thereby extensively covering the area in various industries and range of regions
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There are several factors that are causing the market to flourish growing demand for green tea products due to high disposable income

Learn which are the obstacles that the market is experiencing in the way of its growth by accessing the free PDF report

Research Analysis Overview

Green tea, derived from the Camellia sinensis plant, is a popular beverage known for its numerous health benefits. With the growing trend of health consciousness and the demand for nutrient-rich, functional beverages, the ready-to-drink green tea market has seen significant growth. Green tea is rich in polyphenols, bioactive compounds, and flavonoids, making it an excellent source of antioxidants. Green tea is known to improve brain function, boost metabolism, and aid in digestive disorders. It has also been linked to a reduced risk of heart disease, heart attack, and diabetes. The tea's catechins help lower cholesterol and triglyceride levels, making it an essential addition to a healthy lifestyle. Moreover, green tea's antioxidant properties help reduce saliva acidity, plaque development, and cavities, contributing to better oral health. For those at risk of cardiovascular diseases, diabetes, obesity, and prediabetic conditions, green tea is an excellent choice as it helps manage these lifestyle-related health conditions. The online retail market for green tea continues to grow, offering a wide range of specialty teas, flavors, and functional beverages. Whether you're looking for a caffeine-free option or a high-caffeine boost, green tea caters to various preferences. With its numerous health benefits, green tea is an antioxidant-rich food that makes for an excellent addition to a balanced diet.

Market Research Overview

According to Technavio, the global green tea market is situated within the broader context of the soft drinks and non-alcoholic beverages sector in the food and beverages industry. This market segment encompasses categories such as carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and others, which include plant-based beverages, prebiotic and probiotic drinks, soy-based drinks, dairy-based drinks, and specialty drinks. The global soft drinks and non-alcoholic beverages market size is determined by aggregating the revenues of manufacturers in these segments, excluding earnings from soft drinks and non-alcoholic beverage dispensing equipment sales.

The Green Tea Market is experiencing significant growth, fueled by the growing demand for green tea products due to high disposable income. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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