The green tea market share will post an incremental growth of USD 5.48 billion, progressing at a CAGR of 5.99% during the forecast period. The growing accessibility to green tea products through organized retailing will offer immense growth opportunities to market vendors. The green tea market is concentrated, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Green Tea Market by Product and Geography - Forecast and Analysis 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The green tea market is segmented by Product (Flavored green tea and unflavored green tea) and Geography (APAC, Europe, North America, South America, and Middle East and Africa).
The growth of the green tea market size in the flavored green tea segment will be significant during the forecast period. Factors such as the growing population of millennials and the increasing number of vendors launching products featuring innovative flavors are major drivers that will increase the growth of the global flavored green tea market.
The increasing number of organized retail outlets making green tea products easily available to consumers will drive the green tea market growth in APAC. The increasing number of organized retailing outlets making green tea products easily available to consumers will facilitate the green tea market growth in APAC
The growing accessibility to green tea products through organized retailing will directly influence the sales of the green tea market. In addition, the factors such as innovative flavor combinations and packaging innovations are the major green tea market trends that will positively impact the market growth. However, factors such as the distribution challenges in the green tea market will hamper the green tea market growth.
The market is concentrated due to the presence of several players. Some of the major green tea market vendors are Aiya Europe GmbH, Arbor Teas, Associated British Foods plc, Compagnie Coloniale SA, Davidsons Organics, Equal Exchange, Five Mountians, Fortnum and Mason, Heavenly Tea Inc., ITO EN Ltd., MARIAGE FRERES, MJF Group, Nestle SA, PALAIS DES THES, Rishi Tea and Botanicals, Tata Consumer Products Ltd., The Art of Tea LLC, The coca-cola co., The Hain Celestial Group Inc., The Republic of Tea, and Unilever PLC
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2022-2026.
CAGR of the green tea market forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the green tea market share.
Prediction on the upcoming trends, drivers, and factors that challenge the growth of the green tea market.
Green tea industry growth across APAC, Europe, North America, South America, and Middle East and Africa.