Latest News- Greek Yogurt Market in Europe: Flavored greek yogurt is expected to lead the Product segment during 2024-2028

The Greek Yogurt Market in Europe is being driven by Health benefits of Greek yogurt

The Greek Yogurt Market in Europe is expected to grow at a CAGR of 5.78% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1069.8 million. In the European Greek yogurt market, there is a growing trend towards flavored variants as consumers seek greater diversity in their dairy choices. Danone SA, a leading manufacturer, has responded to this demand with the introduction of Dannon Oikos Triple Zero Greek Nonfat Yogurt in Apple Cinnamon fusion flavor. This innovative approach to product development is expected to spur further experimentation within the industry, fueling the expansion of the Greek yogurt market in Europe throughout the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Flavored greek yogurt
  • Plain greek yogurt
• Distribution Channel
  • Offline
  • Online
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Italy

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Health benefits of Greek yogurt
• Increasing use of super fruits in Greek yogurt
• Growing consumption of Greek yogurt as meal replacement/snack

However, the market also witnesses some limitations, which are as follows:

• High cost of Greek yogurt
• Stringent government regulations
• Negative environmental factors associated with Greek yogurt

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Market Scope in Greek Yogurt Market in Europe Research Report

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Research Analysis Overview

The European Greek Yogurt Market is characterized by advanced dairy processing plants utilizing automated filling machines and modern technologies like high-pressure processing (HPP) and aseptic packaging. Cold chain logistics and refrigerated transportation ensure product freshness. Retail display units showcase yogurt cups, tubs, and pouches, while marketing strategies include digital, social media, influencer marketing, sales promotions, product sampling, and consumer research. Sales data, market research, and distribution networks are crucial for supply chain optimization. Sustainability initiatives include recycling programs, energy efficiency, water usage, and wastewater treatment, as well as adherence to dietary guidelines, food safety standards, and regulations. Exporters and importers must comply with food and export regulations.

Market Research Overview

The Greek yogurt market in Europe is a significant segment of the global packaged foods and meats industry, encompassing vendors engaged in the production of Greek yogurt from cultured milk using starter cultures and the fermentation process. Milk procurement and incubation temperature are crucial factors in this process. The market's growth is driven by the health benefits associated with Greek yogurt consumption, as it is a minimally processed food source rich in essential nutrients such as potassium, dietary fiber, folate, vitamin A, and vitamin C. Technavio, a leading market research firm, calculates the size of the global packaged foods and meats market based on the combined revenue generated by vendors, excluding those in the food processing equipment sector, alcoholic and non-alcoholic beverages, and other unrelated industries.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/