Latest News- Gluten-Free Products Market: Bakery products is expected to lead the Product segment during 2024-2028

The Gluten-Free Products Market is being driven by Rising awareness about benefits of gluten-free products

The Gluten-Free Products Market is expected to grow at a CAGR of 13.15% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 8359.6 million. In response to the rising prevalence of celiac disease and gluten intolerance, the market for gluten-free products is experiencing significant growth. Local bakeries are forming strategic partnerships with supermarkets to broaden the distribution of their gluten-free baked goods, thereby boosting sales. Walmart, a global retailer, is capitalizing on this trend by expanding its private-label Great Value line to include a wider selection of gluten-free offerings. These new products, such as cookies, pretzels, pasta meals, and granola bars, are manufactured by Sam Mills and have been certified gluten-free by the Gluten-Free Certification Program run by the National Foundation for Celiac Awareness. This strategic move by Walmart not only increases competition for grocery chains and supermarkets but also provides consumers with more options for gluten-free alternatives. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Bakery products
  • Dairy/dairy alternatives
  • Desserts and ice creams
  • Meat/meat alternatives
  • Others
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • Italy
  • APAC
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising awareness about benefits of gluten-free products
• Increasing demand from millennials
• Improved distribution channels

However, the market also witnesses some limitations, which are as follows:

• High price of gluten-free products
• Limited availability of gluten-free products
• Cross-contamination of gluten-free products

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Market Scope in Gluten-Free Products Market Research Report

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Research Analysis Overview

The gluten-free products market caters to individuals prioritizing emotional well-being through natural foods. Offerings include gluten-free scones, cakes, cookies, and pastries for healthy gut and digestive health. Paleo diet followers and those with celiac disease benefit, as do those seeking healthy weight management and lifestyle improvements. Online grocery delivery ensures contactless shopping for organic, immune-boosting foods like gluten-free bread, pasta, snacks, and ready-to-eat meals. Bakeries provide gluten-free options, and restaurants offer gluten-free menus. Healthy eating habits include meal planning with online retailers, baking gluten-free recipes, and following diet plans. Enjoy gluten-free pongal, muffins, pizza, cupcakes, waffles, and munchables for a balanced, healthy lifestyle.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to ensure food safety and enhance shelf life. According to Technavio's market analysis, the market size is determined by the consolidated revenue of participating vendors. This market segment does not cover food processing equipment manufacturers or producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. Factors driving market growth include the health benefits associated with consuming minimally processed foods, such as breakfast cereals, click and collect packaged bread, and metabolically beneficial products, which are rich sources of essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
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