Gluten-Free Food Market Forecast 2024-2028

The Global gluten-free food market is expected to grow by USD 5.50 billion from 2023 to 2028, with a compound annual growth rate (CAGR) of 10.5%. This growth is driven by the increasing awareness of the health benefits of gluten-free diets. Rising awareness about gluten intolerance, especially among individuals with celiac disease, is contributing to the surge in demand for gluten-free products.

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Market Segmentation

The gluten-free food market is segmented by product type, distribution channel, and geography.

By Product:

1. Bakery and Confectionery Products

   • This segment is among the largest in the market. Increased prevalence of celiac disease and gluten sensitivity has led to rising demand for gluten-free bakery and confectionery products.
   • Example: Twisted Dough, an e-commerce site, introduced two new flavors per month in August 2023 to serve health-conscious consumers.

2. Cereals and Snacks

   • These products are also gaining popularity as consumers look for gluten-free alternatives for breakfast and snacks.

3. Others

   • This category includes various gluten-free food items beyond bakery, confectionery, cereals, and snacks.

By Distribution Channel:

1. Offline
   • This segment is expected to grow significantly during the forecast period. It includes department stores, supermarkets, hypermarkets, convenience stores, and restaurants.
   • Retailers like Tesco, Walmart, and Target have dedicated sections for gluten-free products.
2. Online
   • The growing trend of online shopping for gluten-free foods will continue to drive sales.

By Region

• North America
  • The U.S.
  • Canada
• South America
  • Chile 
  • Brazil
  • Argentina 

• Europe
  • The U.K.
  • Germany
  • France
  • Rest of Europe

• APAC
  • China
  • India

• Middle East & Africa
  • Saudi Arabia
  • South Africa
  • Rest of the Middle East & Africa

Market Dynamics

Market Drivers:

1. Increasing Health Awareness
   • As consumers become more aware of the health risks associated with gluten consumption, especially for those with celiac disease or gluten sensitivity, the demand for gluten-free products is rising.
   • Health benefits include improved cholesterol levels, enhanced digestion, and reduced inflammation, further driving the market.

Significant Market Trends:

1. Increased Availability
   • Gluten-free foods are becoming more widely available, especially through local bakeries partnering with supermarkets.
   • Retailers such as Walmart and Wegmans have expanded their gluten-free offerings, including baked goods like cookies, brownies, and muffins.
   • The growing availability of these products in supermarkets and online stores is driving market growth.

Market Challenges:

1. High Costs
   • The high manufacturing costs of gluten-free products remain a significant barrier to market growth. The cost of ingredients, certification, and specialized supply chains contributes to higher prices compared to gluten-containing products.
   • For example, gluten-free bread is nearly ten times more expensive than its gluten-filled counterpart, which can be a financial burden for families.

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Key Companies in the Gluten-free Food Market

Some of the key companies of the Gluten-free Food Market are as follows:

• Amys Kitchen Inc.
• Bobs Red Mill Natural Foods Inc.
• Campbell Soup Co.
• Chocoladefabriken Lindt and Sprungli AG
• Conagra Brands Inc.
• General Mills Inc.
• Gruma SAB de CV
• Hero AG
• Kellogg Co.
• Mondelez International Inc.
• Nestle SA
• Prima Foods Ltd.
• Raisio plc
• Silly Yak Foods
• The Hain Celestial Group Inc.
• The Hershey Co.
• The Kraft Heinz Co.
• Unilever PLC
• Valeo Foods Ltd.
• Warburtons Ltd.