Technavio’s research report on the global smoothie market forecasts a CAGR of 9% through 2021 for the market growth and its growth momentum is expected to accelerate during the forecast period 2017-2021. The year-over-year growth rate for 2017 was recorded at 7%. The report also analyses the global smoothie market size to register an incremental growth of over USD 7 billion between 2016 and 2021, with 50% of the incremental growth originating from the Americas.
Market research experts believe that the increasing awareness about health benefits of smoothies is a key driving factor for the growth of the global smoothie market size. Day by day, people are growing more health conscious and are consuming healthier food and beverages that help with digestive health disorders. Their intake of vitamins, proteins, and active digestive health ingredients, such as prebiotics and probiotics are increasing, including the consumption of functional foods products and drinks. The belief that prebiotics and probiotics repair skin health, build immunity, increase energy levels, and overall well-being of the body is leading to this high consumption. Many also think that better digestive health plays a major role in preventive health care. They have now come to an understanding that while the pharmaceutical industry aims to cure diseases, the health foods and drinks concentrate on disease prevention. This increasing move towards preventive health is driving the growth of the global smoothie market size
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The global smoothie market is witnessing several innovations, in terms of new ingredients and types of smoothies. Consumers increasingly preferring smoothies as a meal replacement is a growing trend in the developed economies. The rising health consciousness coupled with hectic on-the-go lifestyles have marketed smoothies as effective meal replacements. One of the newest innovations in the market is smoothies with a blend of spices and herbs. Culinary herbs are used in smoothies to enhance it with bolder flavors. Spices are added to give a warm kick to cool concoctions.
Leading smoothie companies
Learn more about the leading smoothie companies and their market positioning: View global smoothies market 2017-2021 report
Key contents of the report:
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