Authored By: Sarah
11 Jul 2024

 Online Sex Toys Market Size to grow by USD 18935 million between 2024-2028

According to a research report “ Online Sex Toys Market” by Gender (Female, Male) Product (Adult vibrators, Erection rings, Dildos, Others) Geography (APAC, Europe, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 18935 million, at a CAGR of about 14.96% during the forecast period. In developed markets, such as the United States, the LGBTQ community represents a significant demographic segment, accounting for a substantial proportion of the population. This population sector holds a notable preference for sexual wellness products, including online sex toys. The growing acceptance and recognition of the LGBTQ community are further reinforced by mainstream media outlets and major corporations, including Goldman Sachs, Google, Morgan Stanley, and Coca-Cola, who have shown their support through various initiatives. The US Department of Health and Human Services' Healthy People 2020 initiative also includes a specific objective aimed at enhancing the health and wellness of the LGBTQ population.

Browse market data tables, figures, and in-depth TOC on “Online Sex Toys Market” by Gender (Female, Male) Product (Adult vibrators, Erection rings, Dildos, Others) Geography (APAC, Europe, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample

 

By Gender, the Female segment is projected to dominate the market size in 2024

The online sex toys market represents a significant and growing business sector. Consumers increasingly prefer the convenience and discreetness of purchasing these products online. Market research indicates a steady annual growth rate, driven by expanding consumer demographics, technological advancements, and the normalization of sexual wellness. Retailers must prioritize customer experience, data security, and regulatory compliance to capitalize on this lucrative market trend.

By Product, Adult vibrators  segment is expected to hold the largest market size for the year 2024

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APAC is forecasted to hold the largest market size by region in 2024

The online sex toys market represents a significant and growing business sector. Consumers increasingly prefer the convenience and discretion of purchasing these products online. Market research indicates a steady growth trend, driven by expanding consumer demographics and increasing societal acceptance. Key players in this industry prioritize customer privacy, product quality, and discreet shipping to cater to the unique needs of their clientele.

The Online Sex Toys Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Bad Dragon Enterprises Inc.
  • BMS Factory
  • Cliq Ltd.
  • FUN FACTORY GmbH
  • Gizmoswala
  • JIMMYJANE
  • Landmark Group
  • LELOi AB
  • Lovetreats
  • Lovehoney Group Ltd.
  • Ltd. Brands
  • Luvu Brands Inc.
  • PHC Inc.
  • Pipedream Products LLC
  • Reckitt Benckiser Group Plc
  • Tantus Inc.
  • TENGA Co. Ltd.
  • The Aneros Co.
  • VIBRATEX Inc.
  • WOW Tech International GmbH
.

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Research Analysis Overview

The online sex toys market has seen significant product expansion in recent years, catering to diverse needs and preferences of consumers. Societal norms and cultural attitudes towards sexuality have evolved, leading to a growing acceptance of these products. However, the legal frameworks governing the sale and distribution of sex toys vary widely, presenting challenges for businesses. Product safety and regulations are crucial considerations, with investors and private equity firms increasingly showing interest in the sector. Remote control features, Bluetooth connectivity, AR technology, and smartphone apps have transformed the market, offering enhanced user experiences. Sex toys now address various issues such as erectile dysfunction, low libido, premature ejaculation, lack of arousal, and menopausal symptoms, providing medical benefits as well. The market includes automated toys, romantic devices, Bluetooth vibrators, luxury adult toys, and even sex dolls, bots, and sex robots, appealing to young adults, adolescents, and various demographics.

Market Research Overview

The online sex toys market is experiencing a surge in growth, with mass merchandisers like WalMart entering the ecommerce segment and catering to the diverse needs of consumers. Mass sex and sex games have become more mainstream, with sex toys becoming increasingly popular for both personal use and as therapeutic tools. Product expansion in this industry is driven by societal norms evolving, legal frameworks, and cultural attitudes towards sexual wellness. Technological advancements, such as remote control features, smartphone Bluetooth connectivity, AR, VR, and the integration of AI, are transforming sextech products. These innovations offer new experiences, from romantic devices to automated toys, catering to various preferences, including those with erectile dysfunction, low libido, premature ejaculation, menopausal symptoms, and more. Private equity investors and societal stigma towards sex toys are fading, as the industry expands regionally. Companies like TIANI Harmony, Lovense, ChatGPT Pleasure, and SexTech brands are leading the way with diverse offerings, including luxury adult toys, dolls, bots, and even sex robots. These products aim to provide physical experiences that are not only emotionally satisfying but also offer medical benefits. The future of the online sex toys market is bright, as it continues to push boundaries and challenge societal norms.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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