Market research experts believe that the increasing popularity of Esports in the gaming industry is a key driving factor for the global market. The 2022 Asian Games, China will witness the entry of Esports as an official medal sport. Some of the Esports tournaments conducted worldwide include the International League of Legends World Championship, Major League Gaming (MLG), and FIFA Interactive World Cup. In April 2017, the Olympic Council of Asia announced a partnership with Alisports, the sports arm of Alibaba. The main objective of this partnership is to introduce Esports as a demonstration sport at the 2018 games in Indonesia and as an official sporting program at the Hangzhou Games in 2022.
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The increasing popularity of Esports tournaments not only attracted professional games, but also sponsor, viewers, and most importantly Esports betting. Gamers get a high prize money because the betters are among the spectators, which increases ticket sales. Betting is legal in countries such as the UK, the US, Australia, Mexico, and Brazil, hence, Esports is very popular in these regions. The legalization of betting activities is expected to accelerate the revenue generation among e-sport viewers through an increase in viewership.
Learn more about the leading Esports companies and their market positioning: View global Esports market 2018-2022 report
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