Latest News - Gifts Retailing Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Gifts Retailing Market is being driven by Rise in demand for seasonal decorations and growing gifting culture

The Gifts Retailing Market is expected to grow at a CAGR of 3.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 16.75 billion. The global gifts retailing market is experiencing a significant shift towards specialized merchandise, with a clear differentiation emerging between specialty merchandisers and mass merchandisers. This trend is driven by the increasing demand for unique, handcrafted gifts and souvenirs. Specialty gift stores, which primarily offer merchandise created by local artisans, have gained popularity among premium customer segments due to the high degree of product differentiation they provide. Additionally, souvenir and gift retailers can act as distributors of specialized merchandise, with brands such as Disney licensing their trade names, characters, and intellectual property to various retailers, promoters, and publishers. This not only broadens the reach of specialized merchandise but also enhances its appeal to a wider consumer base. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Souvenirs and novelty items
  • Seasonal decorations
  • Greeting cards
  • Giftware
  • Others
• Target Audience
  • Individuals
  • Corporates
  • Non-Profit Organizations
  • Event Planners
  • Gift Basket Companies
• Type
  • Traditional Gifts
  • Personalized Gifts
  • Experiential Gifts
  • Digital Gifts
  • Luxury Gifts
• Occasions
  • Birthdays
  • Weddings
  • Holidays
  • Corporate Events
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rise in demand for seasonal decorations and growing gifting culture
• Growing popularity of private-label brands
• Expansion in distribution channels and social media marketing

However, the market also witnesses some limitations, which are as follows:

• Pricing pressures due to fierce market competition
• Criticality in inventory, supply chain, and merchandising management
• Growing competition from homemade and DIY gifts

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Market Scope in Gifts Retailing Market Research Report

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Research Analysis Overview

The gift retailing market is witnessing significant changes with the adoption of retail technology, influencing gift buying behavior. Consumer preferences are analyzed through data to provide personalized gift recommendations and seasonal trends. Online gift delivery, experiential gifting, and corporate solutions are on the rise. Luxury and eco-friendly gifts, ethical sourcing practices, and return rates impact customer satisfaction and sales conversion rates. Average order value, customer lifetime value, website traffic, social media engagement, marketing campaign performance, inventory turnover, supply chain efficiency, and profit margin analysis are key performance indicators. Store traffic metrics, customer demographics, purchase frequency, gift price points, gift categories, and gifting occasions influence promotional effectiveness.

Market Research Overview

In the dynamic retail landscape, the global broadline retail market encompasses the income generated by entities offering general retail services, discount merchandise, department stores, and online retailers and marketplaces dealing in consumer discretionary merchandise. According to Technavio's market analysis, this market's size is determined by the revenues of Internet retailing service providers, third-party online platforms, door-to-door retailers, department stores, and other general merchandise corporations, including those facilitating online marketplaces for consumer goods and services. Key growth drivers include the expanding use of sophisticated mobile devices and high Internet penetration, empowering consumers to access on-demand products and services anytime, anywhere. E-commerce platform integration, omnichannel retail strategies, efficient inventory management systems, optimized supply chains, and robust customer relationship management are essential components fueling market expansion. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/