Latest News- Frozen Snack Market in Germany: Retail is expected to lead the Distribution Channel segment during 2024-2028
The Frozen Snack Market in Germany is being driven by Rising health concerns along with changing lifestyles and diets and increasing replacement of meals with snacks
The Frozen Snack Market in Germany is expected to grow at a CAGR of 12.1% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1730.4 million. The German frozen snack market is experiencing significant growth, with an increasing number of e-commerce platforms, such as Amazon, entering the sector. This market influx will intensify competition, compelling existing vendors to reduce service costs and enhance customer satisfaction. New e-commerce players like Cimcorm and GetGrocery are entering the German market, offering value-added services for online distribution. Furthermore, the expanding food delivery services and increasing internet penetration are anticipated to boost the growth of the frozen snack market in Germany during the forecast period.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Distribution Channel (Retail, Food services) Product (Pizza, Potato snack, Meat snacks, Others) Geography (Europe).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Frozen Snack Market in Germany Research Report
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The Frozen Snack Market in Germany is witnessing significant trends, with a focus on innovation, quick preparation, and food safety. Working-class consumers are increasingly turning to frozen foods for their convenience and affordability. Brands are offering healthy frozen food options, such as plant-based dinners, frozen fruits, and vegetables, as well as frozen poultry, meat, and seafood. Frozen baked goods, confectionary, and instant consumption meals are also popular. The use of advanced frozen food technology ensures long shelf life and freshness. Sustainability is a key concern, with eco-friendly packaging and food waste reduction efforts. Online distribution and meal prep services are driving growth in the convenience food market. Food safety and meal variety are top priorities for consumers, with a growing demand for frozen meals, plant-based meals, and time-saving options. Frozen food brands are investing in research and development to meet these demands and stay competitive.
The Frozen Snack Market in Germany is a segment of the global Packaged Foods and Meats Market, focusing on vendors supplying frozen snacks, meals, and convenience foods. Technavio's market analysis calculates the market size based on the consolidated revenue of these vendors, excluding equipment manufacturers and beverage producers. Factors driving growth in this sector include the convenience and impulse buying nature of frozen snacks, as well as continuous product innovation to cater to evolving consumer preferences. The health benefits associated with minimally processed frozen foods, such as vegetables, contribute significantly to the market's expansion, offering nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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