The frozen snack market share in Germany will post an incremental growth of USD 1.17 billion, progressing at a CAGR of 10.25% during the forecast period. The rising health concerns along with changing lifestyles and diets will offer immense growth opportunities to market vendors. The frozen snack market in Germany is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Frozen Snack Market in Germany by Product and Distribution channel - Forecast and Analysis 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The frozen snack market in Germany is segmented by products (pizza, potato snack, meat snacks, and other frozen snacks) and distribution channels (retail and food services).
The growth of the frozen snack market size in Germany by the pizza segment will be significant during the forecast period. The growth of the segment is attributed to the rising popularity of frozen ready-to-cook pizzas owing to the convenience and lesser time required for their preparation.
Factors such as rising health concerns along with changing lifestyles and diets and increasing replacement of meals with snacks will directly influence the sales of frozen snacks in Germany. In addition, the increasing internet and eCommerce users are the major frozen snack market trends in Germany that will positively impact the market growth. However, factors such as the increasing incidences of health issues due to the high consumption of snacks will hamper the frozen snack market growth in Germany.
The market is fragmented due to the presence of several players. Some of the major frozen snack market vendors in Germany are Cooperatie Koninklijke Cosun UA, Dr. August Oetker KG, Fonterra Co-operative Group Ltd., FRoSTA AG, General Mills Inc., McCain Foods Ltd., Nestle SA, Nomad Foods Ltd., Sudzucker AG, and Youngs Seafood Ltd.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2022-2026.
CAGR of the frozen snack market in Germany forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the frozen snack market share in Germany.
Prediction of the upcoming trends, drivers, and factors that challenge the growth of the frozen snack market in Germany.
Frozen snack industry growth across Germany.
