Latest News- Geranium Oil Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Geranium Oil Market is being driven by Increasing use of aromatherapy at home

The Geranium Oil Market is expected to grow at a CAGR of 3.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1414 thousand. In the geranium oil market, India is making strides in enhancing production through innovative technologies. Notably, scientists from the Council of Scientific and Industrial Research-Central Institute of Medicinal and Aromatic Plants (CSIR-CIMAP) in Lucknow have introduced a cost-effective technology for geranium sapling production. This technology employs the protective sheds of polyhouses, enabling farmers to cultivate geranium under controlled climatic conditions, thereby increasing yield and ensuring consistent quality. Geranium oil, derived from this plant, holds significant medicinal value, functioning as an anti-inflammatory and antiseptic agent. This development is a game-changer in the geranium oil industry, ensuring sustainable and efficient production. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Application
  • Aromatherapy
  • Skincare
  • Massage
  • Others
• Type
  • Conventional
  • Organic
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing use of aromatherapy at home
• Growing awareness of benefits of natural cosmetics
• Expanding retail space

However, the market also witnesses some limitations, which are as follows:

• Rising threat from substitute products
• Increasing availability of counterfeit products
• Distribution challenges

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Market Scope in Geranium Oil Market Research Report

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Research Analysis Overview

Geranium oil, renowned for its pleasant scent, is subjected to various analytical techniques for authentication and quality assessment. These include Geranium Oil Terpenes and Composition analysis through Chromatography methods like Gas Chromatography (GC) and Mass Spectrometry (MS). Geranium oil's authenticity is ensured through these methods, preventing Adulteration, Counterfeiting, and Degradation. Proper Storage is crucial to maintain its quality and prevent Toxicity, Allergies, and Interactions. The history, tradition, folklore, culture, and innovation surrounding geranium oil are rich, with Traceability and advancements in Nanotechnology and Microencapsulation offering new possibilities.

Market Research Overview

The global personal care products market encompasses businesses involved in the research, development, and production of various personal and beauty care items, such as cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio's market analysis, the market's size is determined by the consolidated revenue generated by manufacturers of these products. Factors driving growth in this sector include the increase in disposable income, leading to higher consumer spending on luxury and lifestyle-related items, including essential oils like Geranium Oil, such as Rose Geranium Oil and Bourbon Geranium Oil, which are used as aromatic and therapeutic ingredients in personal care products.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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