Latest News- Functional Foods And Beverages Market: Functional foods is expected to lead the Product segment during 2025-2029

The Functional Foods And Beverages Market is being driven by Product innovations

The Functional Foods And Beverages Market is expected to grow at a CAGR of 7.8% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 158.7 billion. The global functional foods and beverages market is experiencing significant growth due to increasing consumer awareness and demand for products that offer health benefits beyond basic nutrition. Functional foods and beverages are marketed as solutions for reducing the risk of chronic diseases, including cognitive health enhancement, coronary heart disease prevention, and cancer management. Natural functional foods, such as oats, provide beta-glucan, which lowers serum LDL or "bad" cholesterol. Other functional foods include tea, rich in catechins, yogurt with calcium and probiotics, superfruits like cranberries, grapes, pomegranate, tomatoes with lycopene, and chocolate, which contains flavanols. These foods offer various health benefits, such as antioxidants, carotenoids, (pro-)anthocyanidin, resveratrol, tannins, and flavonoids. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Functional foods
  • Functional beverages
• Distribution Channel
  • Offline
  • Online
• Type
  • Bakery products
  • Confectionery products
  • Snacks
  • Energy drinks
  • Sports drinks
• Application
  • Health and wellness
  • Immunity
  • Clinical nutrition
  • Cardio health
• Geography
  • APAC
    • China
    • India
    • Japan
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • Middle East and Africa
  • South America
    • Brazil

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Product innovations
• Rising demand for new varieties of functional foods
• Increasing interest and awareness among different age groups

However, the market also witnesses some limitations, which are as follows:

• Product ingredient labeling
• Fluctuating price of functional foods
• Presence of stringent government regulations

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Market Scope in Functional Foods And Beverages Market Research Report

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Research Analysis Overview

Functional Foods and Beverages Market: 50-Word Overview The Functional Foods and Beverages Market is experiencing significant growth due to increasing consumer focus on gut health and preventive healthcare. Dairy products, including functional dairy items, are popular choices. Fatty acids, raw ingredient sourcing, and plant-based ingredients are key trends. Evolving lifestyles, the retail sector, and the food & beverage industry are major drivers. Type 2 diabetes, sedentary lifestyles, and value-added food categories are significant challenges. Energy boosters, digestive health, immunity support, and hydration solutions are popular categories. Natural flavors, functional ingredients, and clean label are consumer preferences. Prebiotic fibers, sugar reduction, protein enrichment, omega-3 additives, vitamin enrichment, antioxidant properties, and bioactive compounds are key features.

Market Research Overview

The Functional Foods and Beverages market encompasses businesses engaged in producing and processing functional dairy products, focusing on enhancing gut health and digestive functions. This sector, a subset of preventive healthcare, is witnessing significant growth due to the increasing consumer preference for foods with health benefits. Functional dairy products, such as probiotics and fermented milk, are gaining popularity for their ability to improve gut health and alleviate conditions like ulcerative colitis. Technavio projects the market's expansion, based on the consolidated revenue of the participating vendors, excluding food processing equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, except mineral waters. The market's growth is fueled by the health advantages linked to minimally processed foods, including vegetables, which are rich in essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/