Latest News:- Functional Coffee Market: Whole bean coffee is expected to lead the Product segment during 2024-2028

Functional Coffee Market to grow at a CAGR of 4.5% during 2024-2028

The Functional Coffee Market is expected to grow at a CAGR of 4.5% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1757.2 million. The functional coffee market is experiencing significant growth due to shifting consumer demographics and evolving preferences. With rising affluence and increasing job opportunities, millennials, in particular, have become a key consumer base for high-quality, specialized coffee products. This generation, known for their penchant for premium brands, is willing to experiment with new types, brands, and flavors of coffee. Moreover, millennials' social habits, which include frequent visits to coffee shops, provide ample opportunities for manufacturers to engage with this demographic. To cater to their tastes and preferences, companies are introducing a wide range of functional coffee offerings. 

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The Whole bean coffee subsegment is expected to dominate the Product segment during the forecast period 

Technavio analysts predict that the Whole bean coffee subsegment will lead the Product segment during 2024 and 2028 The functional coffee market represents a significant growth opportunity for businesses, with consumers increasingly seeking beverages that offer additional health benefits beyond basic caffeination. Functional coffee refers to coffee infused with ingredients such as MCTs, antioxidants, and adaptogens, which provide various health advantages. This trend is driven by the growing awareness of the positive impact of functional foods and beverages on overall wellness. Businesses that can effectively market and deliver high-quality functional coffee products are poised to capture a share of this burgeoning market.

Here are the various ways based on which the market is segmented: 

• Product
  • Whole bean coffee
  • Ground coffee
  • RTD coffee
• Geography
  • Europe
  • APAC
  • North America
  • South America
  • Middle East and Africa

Reasons to Purchase the Global Functional Coffee Market Market Research Report by Technavio. What is in it for you?

• Wealth of Experience: Technavio is an established name in the world of market research. It holds an expertise of more than 20 years in the field, has published 21,000+ reports thereby extensively covering the area in various industries and range of regions
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There are several factors that are causing the market to flourish increasing consumption of coffee

Learn which are the obstacles that the market is experiencing in the way of its growth by accessing the free PDF report

Research Analysis Overview

The functional coffee market is experiencing significant growth as consumers seek personalized nutrition and innovative flavors in their daily brew. With the rise of online industry platforms, specialty roasters are now able to reach a wider audience, offering plant-based alternatives and ready-to-drink coffee options infused with MCT oil for healthy hydration and weight-loss claims. Technological advances have enabled the integration of ingredients like cinnamon, cardamom, ginger, turmeric, and even cannabinoids for anti-inflammatory benefits, antioxidants, immune system support, anxiety relief, and more. However, the market faces challenges such as inflation and supply chain disruptions, particularly in emerging markets. Millennials, in particular, are driving the demand for functional coffee, with a focus on health consciousness and unique, vegetable-eating habits. As the trend towards functional beverages continues, we can expect to see even more innovative products hitting the shelves, further expanding the horizons of the coffee industry.

Market Research Overview

The functional coffee market is a segment of the larger global soft drinks and non-alcoholic beverages industry, which encompasses sectors such as carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and others. According to Technavio's market analysis, the global soft drinks and non-alcoholic beverages market size is determined by the combined revenues of manufacturers in these categories, excluding sales of dispensing equipment. Key growth drivers for this market include the continuous launch of innovative functional beverages, particularly in the functional coffee segment, which caters to consumers' increasing health consciousness.

The Functional Coffee Market is experiencing significant growth, fueled by the increasing consumption of coffee. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
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