Latest News- Fruits And Vegetables Market: Vegetables is expected to lead the Product segment during 2025-2029

The Fruits And Vegetables Market is being driven by Health and wellness awareness

The Fruits And Vegetables Market is expected to grow at a CAGR of 5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 157.1 billion. In the global fruits and vegetables market, there is a growing business trend towards sustainable packaging, driven by environmental concerns, regulatory pressures, and shifting consumer preferences. Notable industry players, such as Dole Food Company, are proactively revamping their packaging systems to minimize plastic waste, boost recyclability, and fortify overall supply chain sustainability. On April 7, 2025, Dole announced the expansion of its usage of Oxifilm, a recyclable, macroperforated stretch film, throughout its Latin American banana and pineapple operations. This strategic move is projected to eliminate approximately 15,800 kilograms of plastic waste weekly. Beyond environmental benefits, the implementation of Oxifilm enhances palletizing efficiency and improves worker ergonomics, aligning with Dole's broader sustainability objectives and operational optimization initiatives. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Vegetables
  • Fruits
• Distribution Channel
  • Offline
  • Online
• Type
  • Conventional
  • Organic
  • Genetically modified
• Geography
  • APAC
    • China
    • India
    • Japan
    • Vietnam
  • Europe
    • Italy
  • North America
    • US
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Health and wellness awareness
• Rising disposable income
• Urbanization and lifestyle changes

However, the market also witnesses some limitations, which are as follows:

• Climate change
• Increasing frequency and severity of pest attacks
• Regulatory compliance and trade barriers

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Market Scope in Fruits And Vegetables Market Research Report

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Research Analysis Overview

The Fruits and Vegetables market is influenced by various factors including crop yield, climate change, water conservation, and land use. Food safety regulations and standards, organic certification, fair trade practices, and food waste management are essential for consumer trust. Sustainable packaging solutions like anaerobic digestion, biodegradable materials, and precision farming innovations are addressing environmental concerns. Consumer behavior, health and wellness, dietary guidelines, food allergies, and intolerances shape market trends. Emerging technologies, food security challenges, global food trade, food aid, and food distribution impact accessibility and equity. Food policy and security strategies ensure a sustainable and transparent supply chain. Agtech startups and urban agriculture contribute to innovation in agriculture.

Market Research Overview

The global market for fresh produce, organic produce, specialty produce, hydroponic produce, vertical farming, and greenhouse production represents vendors engaged in the cultivation and distribution of these agricultural products. Technavio estimates this market's size by aggregating the revenues of these vendors. Equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters, are excluded from this market. The market's expansion will be fueled by the health benefits linked to the consumption of minimally processed foods. Minimally processed produce, such as fruits and vegetables, are rich in essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/