Fruit And Vegetable Market In US 2024-2028: Government initiatives to increase agriculture production demand Fuels Growth
The fruit and vegetable market in us size by Distribution Channel (Offline and Online), Product (Non-organic fruits and vegetables and Organic fruits and vegetables), and Geography (North America), is forecast to increase by USD 34.1 billion. The market is expected to grow at a CAGR of 8.1% between 2024 and 2028.
In the agricultural sector of the US, advancements in technology, refrigeration, and transportation systems, as well as global market expansion, have significantly transformed food production. Rural America continues to be shaped by agriculture, which remains a globally competitive and productive industry. The US administration's economic policies aim to bolster agricultural productivity and shield farmers from market volatility. For instance, the Natural Resources Conservation Service (NRCS) committed USD25 million in May 2019 towards On-Farm Conservation Innovation Trials, with plans to invest more over the next five years.
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In the US market, traditional retail channels such as supermarkets and hypermarkets dominate the fruit and vegetable sector. These distribution channels, which also include convenience stores, discount stores, and cash and carry stores, are preferred by consumers due to their extensive product offerings and convenient one-stop shopping experiences. Supermarkets and hypermarkets provide ample shelf space and storage capacity, enabling a diverse range of fruits and vegetables from reputable vendors like AeroFarms, Dole Food, and General Mills to be showcased. The proliferation of organized retail has significantly boosted sales in this category, as consumers appreciate the ability to compare prices, brands, and product selections under one roof.
In the dynamic and competitive landscape of the US food market, the segment focusing on non-organic fruits and vegetables continues to hold a significant market share. This segment's growth can be attributed to several factors, including consumer preferences for affordability and the availability of these items throughout the year. Moreover, the nutritional value of non-organic produce is a crucial consideration for many consumers seeking to maintain a balanced diet and promote overall health and wellness. Despite the growing popularity of organic produce, the non-organic fruits and vegetables segment is projected to expand steadily during the forecast period.
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