Fruit And Vegetable Mixed Juices Market to grow at a CAGR of 3.65% during 2024-2028
The Fruit And Vegetable Mixed Juices Market is expected to grow at a CAGR of 3.65% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 13.6 million. The health and wellness trend is driving consumer demand for natural, nutrient-dense beverages, particularly fruit and vegetable mixed juices. Consumers are exploring innovative blends and flavors, moving beyond traditional options, at juice bars, online platforms, and specialty gourmet retailers. In response, market players are introducing cold-pressed juices with unique features, enhancing both nutritional value and consumer appeal. This innovation trend is set to fuel the expansion of the global fruit and vegetable mixed juices market throughout the forecast period.
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Technavio analysts predict that the Ambient fruit and vegetable juices subsegment will lead the Product segment during 2024 and 2028 The Fruit and Vegetable Mixed Juices market represents a significant growth opportunity for businesses in the health and wellness industry. Consumers are increasingly seeking convenient and nutritious options, leading to a surge in demand for these juices. Key players in this market focus on innovation, product differentiation, and health benefits to capture market share. The use of organic and natural ingredients, as well as functional ingredients, is a key trend driving growth. Additionally, the rise of e-commerce and online sales channels is expanding the reach of these juices to a wider consumer base.
Here are the various ways based on which the market is segmented:
There are several factors that are causing the market to flourish increasing urbanization and changing consumer lifestyles
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The Fruits and Vegetable Mixed Juices market is witnessing significant growth due to the increasing trend of premiumization and product innovation. Consumers in the Gulf countries are showing a preference for nutrient-rich, natural, and organic beverages, leading to an increase in the demand for mixed fruit and vegetable juices. These juices are not only rich in vitamins, minerals, and omega-3 but also contain bioactive substances that boost immunity and contribute to heart health. Per capita consumption of these juices is on the rise, especially among older people and those with health issues. Long shelf-life, natural colors, and flavors are key factors driving the market. Mechanical processing techniques such as squeezing and pressing are widely used to extract the maximum nutritional components from fruits and vegetables. Sugar-free fruit juices are gaining popularity due to health concerns. Pomegranate juice, known for its high DV of potassium and antioxidants, is a popular choice. The market for these juices is expected to grow further as consumers seek nutritious food options to maintain a healthy lifestyle. The use of natural flavors and the availability of organic food options are also expected to fuel the growth of the Fruits and Vegetable Mixed Juices market.
The global packaged foods and meats market encompasses vendors engaged in food processing to ensure food safety and enhance shelf life. According to Technavio, the market's size is determined by the consolidated revenue generated by participating vendors, excluding those manufacturing food processing equipment or packaged alcoholic and non-alcoholic beverages. Factors driving the market's expansion include the health benefits associated with consuming minimally processed foods, such as fruits and vegetables, which are rich sources of essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C.
The Fruit And Vegetable Mixed Juices Market is experiencing significant growth, fueled by the increasing urbanization and changing consumer lifestyles. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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