Authored By: Sarah
11 Jul 2024

 Frozen Waffles Market Size to grow by USD 285.3 million between 2024-2028

According to a research report “ Frozen Waffles Market” by Product (Traditional, Health and wellness) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 285.3 million, at a CAGR of  4.95% during the forecast period. In the global retail landscape, organized retail channels, including supermarkets, hypermarkets, and specialty stores, are experiencing substantial growth. Vendors in the frozen waffles market predominantly rely on these retailers for product distribution due to their significant market share. The competition among vendors intensifies as they vie for the restricted shelf space in these large retail outlets. Consumers' preferences lean towards convenience and value for money, which organized retailers cater to by offering a comprehensive range of products under one roof. The shift in consumer shopping patterns towards supermarkets and hypermarkets further underscores the importance of these retailers for vendors in the frozen waffles market.

Browse market data tables, figures, and in-depth TOC on “Frozen Waffles Market” by Product (Traditional, Health and wellness) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Traditional segment is projected to dominate the market size in 2024


By Geography, North America  segment is expected to hold the largest market size for the year 2024

The Frozen Waffles Market represents a significant business opportunity, with increasing consumer preference for convenient, ready-to-eat breakfast options. Key market drivers include the growing demand for healthy and nutritious breakfast choices, rising disposable income, and the expanding retail sector. Major players in this market focus on product innovation, strategic partnerships, and regional expansion to cater to diverse consumer needs and preferences.

North America is forecasted to hold the largest market size by region in 2024

The Frozen Waffles Market represents a significant business opportunity, with increasing consumer preference for convenient, ready-to-eat breakfast options. Key market drivers include rising disposable income, hectic lifestyles, and the growing popularity of frozen food products. Market players focus on product innovation, such as introducing new flavors and functional waffles, to cater to diverse consumer preferences. Competitive landscape is fragmented, with key players including Kellogg's, General Mills, and ConAgra Foods. Market size is projected to grow at a steady CAGR through 2027.

The Frozen Waffles Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Inc.
  • B Boys LLC
  • Conagra Brands Inc.
  • Deligout sprl
  • DELY Wafels sprl
  • Dr. Schar AG Spa
  • Garden Lites
  • General Mills Inc.
  • Julians Recipe LLC
  • Kellogg Co.
  • Make Each Day Delicious LLC
  • Natures Path Foods
  • Planetary Foods Pvt. Ltd.
  • Sovos Brands Inc.
  • The Hain Celestial Group Inc.
  • U.S. Waffle Company Inc.
  • Vans International Foods Inc.

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Research Analysis Overview

The Frozen Waffles market has witnessed significant growth in recent years, catering to the changing lifestyle and convenience food preferences of consumers. With hectic work schedules and lifestyle changes, the demand for quick and easy-to-prepare breakfast options has surged. Frozen waffles, as a convenient food product, have become a popular choice for both single person and two person households. The market offers a wide range of frozen waffles, from plain to flavored, catering to diverse consumer tastes. The production process involves the use of high-quality ingredients such as milk, eggs, flour, butter, and other essentials. Stringent quality control measures are implemented during the freezing process to ensure the waffles maintain their taste and texture. Frozen food products like waffles offer the convenience of being stored in the freezer until ready to use. Consumers, especially the middle class population and women, find frozen waffles an affordable and time-saving alternative to traditional waffle preparation using a waffle iron. Microwavable food products have further added to the appeal of frozen waffles, making them a go-to breakfast option for many. Overall, the Frozen Waffles market continues to thrive, offering consumers a delicious and convenient breakfast solution.

Market Research Overview

The Frozen Waffles Market encompasses a wide range of products available in supermarkets and hypermarkets. Unflavored frozen waffles are a popular choice for consumers seeking a convenient breakfast option. However, health concerns surrounding trans fats, calories, and sugar content in these waffles have become a significant issue. Heart disease and other health problems have led consumers to seek out more nutritious options, such as those made with oatmeal or whole grains. Online stores offer a wider selection of nutritious frozen waffles, ensuring availability for consumers with busy lifestyles. The frozen food market, which includes frozen waffles, has seen significant growth due to the convenience of microwavable food products. Two-person and single-person households, as well as the middle class and women's populations, are key consumers of these products. Traditional frozen waffles, such as those made with butter, eggs, milk, flour, and batter, have given way to more health-conscious options. Waffle manufacturers now produce flavored frozen waffles and offer a variety of breakfast products, including pancakes and breakfast cereals. Quality control is crucial in the frozen waffles market, as the products must maintain their taste and texture in the freezer until they are ready to be cooked using a waffle iron or microwave. Consumers continue to seek out convenient, affordable, and nutritious breakfast options, making the frozen waffles market a thriving industry.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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