Frozen Waffles Market 2024-2028: Size and Threat from substitute products; growth driven by the Product, Some of key Companies Positioned Strategically

The frozen waffles market size by Product (Traditional and Health and wellness) and Geography (North America, Europe, APAC, South America, and Middle East and Africa), is forecast to increase by USD 285.3 million. The market is expected to grow at a CAGR of   4.95% between 2024 and 2028.

• The frozen waffles market faces significant competition from alternative breakfast products, posing a substantial threat to its growth. Food manufacturers offer a range of substitute items, such as eggs, fruits, cereal bars, toasts, and yogurt, which provide comparable nutritional value and various health benefits to consumers. Among these, yogurt products, including frozen fruit yogurt, regular yogurt, Greek yogurt, and yogurt drinks, have gained popularity due to their health advantages. The accessibility and convenience of these alternatives may deter consumers from purchasing frozen waffles, potentially hindering market expansion.
• The Frozen Waffles Market represents a significant business opportunity, with increasing consumer preference for convenient, ready-to-eat breakfast options. Key market drivers include rising disposable income, hectic lifestyles, and the growing popularity of frozen food products. Market players focus on product innovation, such as introducing new flavors and functional waffles, to cater to diverse consumer preferences. Competitive landscape is fragmented, with key players including Kellogg's, General Mills, and ConAgra Foods. Market size is projected to grow at a steady CAGR through 2027.

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Some of the Key Companies:

• Amazon.com Inc.
• AVIETA SA
• B Boys LLC
• Conagra Brands Inc.
• Deligout sprl
• DELY Wafels sprl
• Dr. Schar AG Spa
• Garden Lites
• General Mills Inc.
• Julians Recipe LLC
• Kellogg Co.
• Make Each Day Delicious LLC
• Natures Path Foods
• Planetary Foods Pvt. Ltd.
• Sovos Brands Inc.
• The Hain Celestial Group Inc.
• U.S. Waffle Company Inc.
• Vans International Foods Inc.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/