The Fresh Herbs Market is being driven by Technological advancements in agriculture
The Fresh Herbs Market is expected to grow at a CAGR of 4.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2081.6 million. The Fresh Herbs Market has experienced significant growth in the Food and Beverage (F&B) industry due to increasing consumer preferences for natural and health-conscientious ingredients, the popularity of ethnic and global cuisines, and the quest for unique and flavorful food offerings. Fresh herbs, which have been utilized in culinary practices for centuries, are renowned for their ability to amplify food's taste and aroma. Moreover, they are rich in antioxidants and other health-promoting compounds, making them a preferred choice for health-conscious consumers. Beyond traditional culinary uses, herbs have found extensive applications in the F&B industry, including aromatherapy, beverages, and functional foods.
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The market is segmented based on segments_for_ai.nslist
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
185 |
Base year |
2024 |
Historic period |
2019-2023 |
Forecast period |
2025-2029 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.6% |
Market growth 2025-2029 |
USD 2081.6 million |
Market structure |
Fragmented |
YoY growth 2024-2025(%) |
4.3 |
Key countries |
China, US, Germany, UK, India, Japan, Brazil, South Korea, Canada, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Find out which segment is leading the market by accessing the free PDF report
The market for fresh herbs is experiencing growth due to heightened consumer awareness of their health benefits. Packaged fresh herbs, a result of cross-cultural cuisine exploration, are increasingly preferred in both Food Service and Food Retail Applications. Trade and travel have broadened palates, leading to a rising demand for authentic ethnic foods and organized retail sections. Consumer preferences lean towards natural, healthier products like herbs, with leafy green parts such as tarragon being popular choices. Culinary experiences are enhanced through the use of herbaceous plants, available fresh or frozen for culinary applications. Country-level pricing varies, making fresh herbs accessible to a wide range of consumers.
The fresh herbs market segment falls under the horticulture sector of the agricultural products and services market. Pre-production processes involve careful selection of herb varieties, such as Basil, sensitive to growing conditions, and preparation of suitable growing environments. Cross-cultural cuisine trends drive the demand for packaged fresh herbs, necessitating organized retail sections in supermarkets, hypermarkets, and online retail areas. Market players invest in breeding hybrid types with higher tolerance and resistance to disease, ensuring uniform growth and smaller losses. Consumers increasingly prefer authentic ethnic foods, leading to a rising preference for fresh herbs, which are integral to various culinary traditions. Trade and travel contribute to the global exchange of herb varieties, expanding the market's scope. Organic fresh herbs are gaining popularity due to health benefits, further boosting market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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