Latest News- Free-From Food Market in Middle East and Africa: Supermarkets and Hypermarkets is expected to lead the Distribution Channel segment during 2024-2028

The Free-From Food Market in Middle East and Africa is being driven by Growing demand for gluten-free food products

The Free-From Food Market in Middle East and Africa is expected to grow at a CAGR of 6.8% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 2440.8 million. The surge in e-commerce adoption in the Middle East and Africa (MEA) region is driving the growth of the free-from food market. E-commerce platforms enable consumers to access a wide array of regional and international free-from food brands, catering to various dietary requirements and preferences. The proliferation of smartphones and the increasing number of e-commerce vendors are fueling this trend. Major global e-retailers, including Amazon and eBay, offer free-from food products, providing customers with personalized shopping assistance and suggestions. This convenience and flexibility are significant advantages of shopping online for free-from food. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Supermarkets and Hypermarkets
  • Online Retail
  • Health Food Stores
  • Specialty Stores
• Type
  • Gluten-Free
  • Lactose-Free
  • Allergen-Free
  • Others
• Product Type
  • Bakery
  • Dairy Alternatives
  • Snacks
  • Beverages
  • Others
• Geography
  • Middle East and Africa
    • South Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing demand for gluten-free food products
• Increasing awareness about health benefits of free-from food
• Increasing gluten-free food in restaurant menus

However, the market also witnesses some limitations, which are as follows:

• High price of free-from food products
• Limited shelf life of free-food products
• Stringent regulations associated with food industry

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Market Scope in Free-From Food Market in Middle East and Africa Research Report

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Research Analysis Overview

In the Free-From Food Market in Middle East and Africa, understanding food intolerance management and dietary restrictions compliance are key. Ingredient substitution techniques and contamination control methods ensure allergen cross-contamination is minimized. Process validation, sensory evaluation, and health claim substantiation are crucial for product differentiation. Nutritional labeling regulations guide consumer behavior, while sales channel optimization and supply chain resilience ensure business continuity. Risk management protocols, waste management solutions, and energy efficiency improvements promote sustainability. Ethical sourcing, social responsibility, and business model innovation drive consumer trust. Market segmentation, competitive landscape assessment, and consumer trends analysis inform strategic decision-making. Ingredient sourcing costs, product quality assurance, manufacturing process optimization, and packaging sustainability enhance competitiveness. Distribution efficiency and customer satisfaction metrics ensure customer loyalty.

Market Research Overview

The Free-From Food Market in Middle East and Africa represents a significant segment of the global packaged foods and meats industry, with a focus on allergen labeling regulations, gluten-free certification, dairy-free product development, and vegan food manufacturing. Compliance with stringent labeling regulations is essential for vendors in this market, ensuring transparency for consumers with food allergies or intolerances. Gluten-free certification is another critical factor driving growth, as the prevalence of celiac disease and gluten intolerance continues to rise. Dairy-free product development caters to the increasing demand for lactose-free alternatives, while nut-free ingredient sourcing addresses the needs of consumers with nut allergies. The market's expansion is further fueled by the growing health consciousness and consumer preference for minimally processed foods, which offer numerous health benefits, including increased potassium, dietary fiber, folate, vitamin A, and vitamin C intake.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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