The Free-From Food Market in Middle East and Africa is being driven by Growing demand for gluten-free food products
The Free-From Food Market in Middle East and Africa is expected to grow at a CAGR of 6.8% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 2440.8 million. The surge in e-commerce adoption in the Middle East and Africa (MEA) region has significantly driven the growth of the free-from food market. E-commerce platforms provide consumers with access to a wide array of regional and international free-from food brands, catering to various dietary requirements and preferences. The proliferation of smartphones and the subsequent rise in e-commerce vendors have expanded the reach of free-from food offerings. Major global retailers, such as Amazon and eBay, dominate the online free-from food market. Personalized shopping experiences, including product recommendations and assistance, are key benefits that attract consumers to online purchasing, thereby fueling the market's expansion.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Distribution Channel (Offline, Online) Geography (Middle East and Africa).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Free-From Food Market in Middle East and Africa Research Report
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In the Middle East and Africa, the Free-From Food market is thriving due to increasing awareness of Food Allergies and Dietary Regimens. Health and Wellness, Plant-based diets like Vegan and Vegetarian, Food Technology, Social Media, and Influencer Marketing are driving trends. Taste and Texture, Allergen Cross-Contamination, Gluten-free, and Medical advancements focusing on the Immune system are key concerns. Plant-based foods, Dairy-free, and Allergen-free options prioritize Food safety and Clean-label claims. Non-GMO, Reduced sugar, and labels like Front-of-package (FOP) are essential for consumers. Free-From Food encompasses Traditional Food, Sugar-Free, Carb-Free, Lactose-Free, Clean Label Products, and promotes Health and Well-Being.
The Free-From Food Market in the Middle East and Africa caters to the growing demand for food allergies management, dietary regimens, health and wellness, plant-based, and vegan diets. This market segment encompasses food processing vendors specializing in food technology to eliminate allergens and maintain taste and texture while ensuring cross-contamination avoidance. Technavio projects the market size based on the consolidated revenue of these vendors. Factors driving this market's growth include the health benefits of minimally processed foods, such as vegetables, which are rich in essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C. Social media and influencer marketing are also significant growth drivers, as consumers increasingly seek information and recommendations on allergen-free and health-conscious food options.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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