The Fortified Eggs Market is segmented by Application (Food processing, Food service industry, and Households), Distribution Channel (B2B and B2C), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). As per the Global Forecast research report 2024-2028 published by Technavio, the market size is estimated to grow by USD 204.66 million, at a CAGR of 8.9% during the forecast period. There are several companies that are contributing to the market as per this report. Rising demand for functional foods .
In the global fortified eggs market, food processing represents a significant market segmentation due to the diverse applications of fortified eggs in various food products. Fortified eggs are utilized extensively by food processing companies to enhance the nutritional value of their offerings. A prominent usage of fortified eggs is in the baking industry, where they contribute to the production of nutrient-rich baked goods such as bread, cakes, and pastries. This trend is driven by the growing consumer preference for healthier food options, leading bakers worldwide to incorporate fortified eggs into their recipes.
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The North American region holds a prominent position in the global fortified eggs market, driven by the region's dynamic consumer preferences, health-conscious population, and robust food industry infrastructure. In recent years, there has been a growing awareness among consumers in the US and Canada regarding the importance of adding essential nutrients to their diets. Fortified eggs, which offer an abundant supply of omega-3 fatty acids, vitamins, and minerals, have gained significant traction among health-conscious consumers. This trend aligns with the functional food movement, where consumers seek products that go beyond providing basic nutrition. The North American market's growth is further fueled by the region's advanced food processing technologies and increasing demand for convenient and nutritious food options.
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The Fortified Eggs Market has witnessed significant growth in recent years, with key players such as ASX-listed Victorian Egg Marketing and Farm Pride leading the charge. Brands like Eggland's Best and Sam's Club, backed by retail giants Walmart and Acosta, have also made their mark in this sector. The market is driven by the increasing demand for nutrient-rich foods, particularly in the food processing segment, which includes bakeries, confectioneries, and desserts. Fortified eggs, enriched with vitamins and micronutrients like Vitamin D, Omega-3 fatty acids, and various B vitamins, cater to the growing health consciousness among consumers. These eggs offer numerous health benefits, including boosting the immune system, improving cognitive functions, and aiding in the prevention of diseases such as asthma, allergies, heart disease, osteomalacia, and more. The Vitamins segment is a significant contributor to the Fortified Eggs Market, with the World Health Organization emphasizing the importance of a balanced diet rich in essential vitamins and nutrients. Nutritionists recommend fortified eggs as a convenient and tasty way to incorporate these essential nutrients into daily meals. The market is expected to continue its growth trajectory, with processed foods and dairy items remaining key retail channels for fortified eggs.
According to Technavio, the global fortified eggs market is a significant segment of the expansive global packaged foods and meats market, which falls under the food products sector of the broader food, beverage, and tobacco market. The packaged foods and meats market encompasses food processing businesses that focus on eliminating microorganisms and enhancing shelf life. Technavio determines the market size by aggregating the revenues of the participating vendors. This market scope excludes manufacturers of food processing machinery and those producing packaged alcoholic and non-alcoholic beverages, including mineral waters. - The Fortified Eggs Market is experiencing significant growth, fueled by the . Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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