Latest News- Floriculture Market in Vietnam: Cut flowers is expected to lead the Product segment during 2025-2029

The Floriculture Market in Vietnam is being driven by Use of flowers and plants for decorative/aesthetic purposes

The Floriculture Market in Vietnam is expected to grow at a CAGR of 9.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 320.5 million. In Vietnam's burgeoning economy, the consumer market is witnessing a shift towards premium goods. This trend is notably apparent in the floriculture sector, where high-end offerings such as calla lilies and tulips are experiencing increased demand. Retailers are capitalizing on this trend by introducing premium bouquets with diverse flower varieties, particularly for special occasions like weddings. Pricing is a key differentiator in this market, with retailers positioning their premium products at a higher price point to cater to discerning consumers. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Cut flowers
  • Bedding plants
  • Potted plants
  • Others
• Type
  • Rose
  • Chrysanthemum
  • Carnation
  • Others
• Application
  • Conferences and activities
  • Gifts
  • Personal and corporate use
• Distribution Channel
  • Retail Stores
  • Online Retail
  • Direct Sales
• Geography
  • Vietnam

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Use of flowers and plants for decorative/aesthetic purposes
• Growing prominence for online flower shopping
• High profits associated with growing ornamental plants

However, the market also witnesses some limitations, which are as follows:

• Over-dependence on climatic conditions for growth of ornamental plants
• Pest and disease control in flower cultivation
• Lack of skilled labor and expertise in floriculture practices

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Market Scope in Floriculture Market in Vietnam Research Report

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Research Analysis Overview

In the dynamic Floriculture Market of Vietnam, trends in floral design influence the demand for various cut flower varieties. Potted plant and bulb production employ diverse techniques, including propagation methods, disease diagnostics, pest control, soil amendments, nutrient management, and water quality parameters. Climate monitoring, growth chamber conditions, plant nutrition, and flowering induction optimize yield. Predictive models, quality control, shelf life extension, and color enhancement enhance market value. Hormone application, root development, plant stress response, carbon footprint reduction, resource efficiency, waste management, and energy conservation are essential for sustainable production.

Market Research Overview

In the thriving agricultural products and services market of Vietnam, the floriculture sector stands out as a significant contributor. This segment encompasses the production and trade of ornamental plants, including hydroponic systems, tissue culture propagation, and cut flowers. Pre-production in floriculture entails meticulous crop selection and comprehensive land preparation to ensure optimal growth conditions. Hydroponic systems, an advanced cultivation technique, enable nutrient-rich environments for plants without soil. Tissue culture propagation, a biotechnological process, facilitates the rapid multiplication of plants, enhancing productivity. Floral stem strength is another crucial aspect, requiring careful handling during cultivation to ensure longevity and resistance to damage. Post-harvest handling is equally important, with proper cooling and packaging techniques preserving cut flower longevity, thereby maximizing market value.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Website: www.technavio.com/