Latest News- Flavored Powder Drinks Market: Chocolate-based is expected to lead the Product Type segment during 2025-2029

The Flavored Powder Drinks Market is being driven by Rising awareness about health benefits of flavored powder drinks

The Flavored Powder Drinks Market is expected to grow at a CAGR of 5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 22.98 billion. The global flavored powder drinks market is experiencing significant growth due to manufacturers' continuous innovation in introducing novel flavors and integrating trending ingredients, such as superfoods and natural sweeteners. New product launches by both regional and international players are driving market expansion. Strategic business approaches and technical innovations are key initiatives by manufacturers to boost market share. Notably, the introduction of new and exciting flavors remains a major growth driver for the global flavored powder drinks market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product Type
  • Chocolate-based
  • Malt-based flavored powder drinks
  • Others
• Distribution Channel
  • Supermarkets and hypermarkets
  • Convenience stores
  • Online
  • Independent retailers
  • Others
• Packaging
  • Sachets
  • Tins
  • Others
• Geography
  • APAC
    • China
    • India
    • Japan
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising awareness about health benefits of flavored powder drinks
• Increase in disposable incomes and rising urbanization
• Wide reach of flavored powder drinks through organized retailing

However, the market also witnesses some limitations, which are as follows:

• Fluctuating raw material prices for flavored powder drinks
• Competition from RTD flavored drinks
• Stringent regulation associated with flavored powder drinks

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Market Scope in Flavored Powder Drinks Market Research Report

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Research Analysis Overview

The Flavored Powder Drinks Market is witnessing significant growth due to the increasing demand for functional ingredients, natural vitamins, and alternative natural sweeteners. Rival firms are introducing organic powdered flavors to cater to health-conscious consumers. Ready-to-mix drinks, ready-to-eat foods, healthy snacks, baked goods, savory snacks, and ready-to-eat meals are major applications. Long shelf life and the convenience factor are key drivers. Organic food products, including organic powdered flavors, are gaining popularity.

Market Research Overview

The global market for flavored powder drinks, a segment of the broader soft drinks and non-alcoholic beverages industry, is experiencing significant growth due to several key trends. Consumer preferences for functional ingredients, natural vitamins, and alternative natural sweeteners are driving innovation and new product launches. E-commerce channels are expanding market reach, allowing for greater access to a diverse range of product varieties, including sugar-free and eco-friendly options. Audience interests in healthy, refreshing drinks continue to shape market dynamics, with a focus on reducing sugar intake and embracing natural, eco-friendly packaging. Manufacturers are responding with an increasing array of offerings, from plant-based beverages and prebiotic and probiotic drinks to soy-based and dairy-based alternatives. This dynamic market is expected to continue growing, with product innovation and consumer preferences remaining key drivers.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/