Latest News- Flavored Milk Market in India: Chocolate is expected to lead the Flavor segment during 2025-2029

The Flavored Milk Market in India is being driven by High nutritional value and high shelf life of flavored milk

The Flavored Milk Market in India is expected to grow at a CAGR of 15.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 6045.8 million. In the Indian Flavored Milk Market, businesses are implementing strategic initiatives, including product launches, to distinguish themselves and maintain a competitive edge. New product offerings expand the range of choices for consumers and enable companies to differentiate from competitors. For instance, Mother Dairy's introduction of Haldi Milk with Butterscotch flavor in June 2020, which continues to be available, caters to health-conscious consumers. This product, made from 100% milk and fortified with concentrated turmeric extract, delivers the benefits of consuming one teaspoon of turmeric in milk, adhering to traditional Indian wellness practices. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Flavor
  • Chocolate
  • Fruit
  • Vanilla
  • Others
• Distribution Channel
  • Offline
  • Online
• Type
  • Dairy-based
  • Plant-based
• Packaging
  • Pouches
  • Tetra packs
  • Bottles
  • Cans
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• High nutritional value and high shelf life of flavored milk
• Increased demand for premium flavored milk
• Growing focus on regional flavors and local sourcing among companies

However, the market also witnesses some limitations, which are as follows:

• Rising cases of lactose intolerance and milk allergies
• Regulatory compliances associated with flavored milk
• Increased scrutiny on sugar content and health concerns

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Market Scope in Flavored Milk Market in India Research Report

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Research Analysis Overview

The Flavored Milk Market in India utilizes advanced flavoring technologies and milk processing techniques to produce a wide range of milk products. Quality control measures and adherence to food safety regulations ensure the production of safe and high-quality milk. Ingredient sourcing from reputable dairy farms and implementation of sustainable farming practices contribute to milk production. Fat separation results in skim milk, full-fat milk, and semi-skimmed milk, while milk powder, concentrated milk, milk protein concentrates, and milk protein isolates are derived through various processing methods. Milk-based beverages such as chocolate milk, strawberry milk, vanilla milk, and fruit-flavored milk cater to diverse consumer preferences. Dairy-free milk and milk alternatives are also gaining popularity among health-conscious consumers. Nutritional labeling and health claims are essential for transparency, while target audience segmentation, consumer demographics, marketing analytics, brand awareness, customer engagement, and social media marketing are crucial for market success.

Market Research Overview

The Flavored Milk market in India is a significant segment of the global packaged foods industry. Key factors driving market growth include the health benefits associated with calcium fortification, vitamin D fortification, and the addition of milkfat and whey protein. Consumers are increasingly seeking out dairy products with added nutritional value. Lactose intolerance has led to the demand for flavored milk with reduced lactose content. Manufacturers focus on diverse flavor profiles to cater to evolving consumer preferences. The market size is calculated based on the combined revenue generated by vendors involved in the production and processing of flavored milk, excluding equipment manufacturers and producers of packaged beverages. The market's expansion is anticipated to be fueled by the health benefits of minimally processed milk and consumer trends toward convenient and nutritious food options.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/