Authored By: Sarah
11 Jul 2024

 Fertility Supplements Market Size to grow by USD 761.7 million between 2024-2028

According to a research report “ Fertility Supplements Market” by End-user (Women, Men) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 761.7 million, at a CAGR of  7.08% during the forecast period. In the global fertility supplements market, vendors have amplified their promotional efforts and embraced online marketing strategies to expand product reach and sales. Online marketing platforms enable vendors to reduce operational, setup, and distribution expenses. For instance, Amazon offers various fertility supplements, such as FertilAid for Men by Fairhaven Health. Vendors also provide online discounts and promotional offers, driving a surge in e-commerce transactions. Consumers can effortlessly procure products at their convenience, making it particularly advantageous for those requiring home delivery. The advent of the Internet empowers consumers to browse and request a multitude of offerings from vendors through their portals and websites.

Browse market data tables, figures, and in-depth TOC on “Fertility Supplements Market” by End-user (Women, Men) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By End-user, the Women segment is projected to dominate the market size in 2024


By Geography, North America  segment is expected to hold the largest market size for the year 2024

The fertility supplements market in the region is poised for significant growth due to the increasing demand for these products across all distribution channels and forms. With infertility affecting approximately 20-30% of women of reproductive age globally, the market expansion is expected to accelerate, driven by the rising prevalence of gynecological disorders such as polycystic ovarian syndrome (PCOS), endometriosis, and pelvic inflammatory disease, as well as lifestyle factors that negatively impact female fertility. These conditions, along with an unbalanced diet and unhealthy lifestyle, can impair the female reproductive system and hinder the ability to conceive. Fertility supplements, which offer essential nutrients and vitamins to support ovulation and overall reproductive health, are becoming increasingly popular as a solution to address these issues.

North America is forecasted to hold the largest market size by region in 2024

The fertility supplements market represents a significant business opportunity due to the growing demand for natural solutions to enhance reproductive health. These supplements, which contain essential vitamins, minerals, and nutrients, are increasingly being used by individuals and couples seeking to boost their fertility. Key market drivers include rising awareness of infertility issues, increasing acceptance of complementary and alternative medicine, and advancements in nutraceutical technology. Market size is projected to expand at a robust rate in the coming years, driven by these trends and others.

The Fertility Supplements Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Active Bio Life Science GmbH
  • Bionova
  • Coast Science LLC
  • Elan Healthcare Inc.
  • Exeltis USA Inc.
  • Fairhaven Health LLC
  • Fertility Family
  • Fertility Nutraceuticals LLC
  • FUJIFILM Corp.
  • Laboratorios Fertypharm SL
  • LENUS Pharma GesmbH
  • Natural Fertility Shop
  • Nua Fertility Ireland Ltd.
  • Nutra Business LLC
  • Ocean Healthcare Pvt. Ltd.
  • Orthomol pharmazeutische Vertriebs GmbH
  • Shivani Scientific Industries Pvt. Ltd.
  • The Bird and Be Co. Inc.
  • TTK Healthcare Ltd.
  • Wild Nutrition Ltd.

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Research Analysis Overview

Title: Fertility Supplements Market: A Growing Industry Addressing Hormonal Imbalances and Lifestyle Factors The fertility supplements market has witnessed significant growth in recent years due to increasing cases of infertility caused by hormonal imbalances, age, stress levels, poor diet, alcohol consumption, and smoking. Natural ingredients like Zinc and Selenium, essential for reproductive health, are in high demand. Vitamins, especially Folic Acid and Vitamin D, are also popular. However, the market isn't without challenges. Product safety is a major concern due to the use of synthetic ingredients in some supplements. Regulations regarding fertility supplements vary globally, leading to acquisition trends in the industry. Factors like weight gain, obese population, and delayed pregnancies due to women's changing lifestyles and careers add to the market's growth. Medical advancements and healthcare costs further fuel the demand. Mental stress, Alpha-amylase, and other lifestyle factors also contribute to infertility, making supplements an attractive solution. Despite these trends, challenges remain. Age-related infertility, alcohol use rates, and smoking rates continue to pose significant hurdles. The industry must address these issues while maintaining product safety and regulatory compliance.

Market Research Overview

Title: Fertility Supplements Market: Nourishing the Reproductive Health of Nursing Women and Pregnant Women The fertility supplements market caters to the unique nutritional needs of men and women, particularly nursing women and pregnant women, to support the optimal functioning of their reproductive systems. Vitamins, such as Vitamin E, play a crucial role in maintaining the health of the male and female reproductive systems, including the endocrine system, fallopian tubes, uterus, and ovaries. For men, supplements can help improve sperm counts, motility, and shape. Vitamin E, with its antioxidant properties, is essential for maintaining sperm health. Nursing women and pregnant women require higher doses of certain vitamins and minerals, such as Folic acid, Vitamin B6, Vitamin C, Zinc, Selenium, and Myo-Inositol, which are often found in over-the-counter (OTC) fertility supplements. Liquid-based and microencapsulation fertility supplements have gained popularity due to their ease of consumption and improved bioavailability. Natural fertility supplements, such as Chyawanprash, have also gained traction due to their plant-derived ingredients. Regulations by organizations like the National Institutes of Health (NIH) ensure the safety and efficacy of these supplements. The fertility supplements market is witnessing acquisitions, mergers, and joint ventures, with companies like Capsugel and Easy2Swallow leading the way. Factors such as obesity rates, PCOS, weight gain, age, hormonal imbalances, stress levels, obese population, alcohol use rates, smoking rates, and medical advancements are driving the demand for fertility supplements. However, product safety and regulations remain key concerns for the industry. Poor diet, mental stress, alcohol consumption, and smoking are leading causes of infertility, with women delaying pregnancies due to changing lifestyles and healthcare costs. The fertility supplements market is expected to continue growing as more people seek natural solutions to support their reproductive health.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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