Fast Casual Restaurants Market in the US to grow by USD 55.4 Bn through 2023-2027
Innovation and customization in food menus, changing lifestyles rise in demand for on-the-go food, and growing demand for gluten-free dining are changing the shape of the Fast Casual Restaurants Market in US. It is forecast to increase by USD 55.4 Bn with accelerating growth at a CAGR of 11.56% between 2022 and 2027.
Navigating through the growth drivers of this sector it is observed millennials are looking for innovative and exotic-flavored fast food. The demand for new flavors, combination food infused with bold flavors, and premium alternatives is on the rise in the US. Customers with constantly evolving tastes demand exotic cuisine.
The rising customization in food can be attributed to growing awareness of nutritious and low-calorie diets. Consumers also customize meals to suit their needs irrespective of the time of day or what is on the menu. Hence, the demand for innovation and customization of food menus will drive the growth of the US fast-casual restaurant market.
Market Analysis of Fast Casual Restaurants Market in the US
When it comes to market trends digitization of services is another factor propelling the US fast-casual restaurants' market growth. Availability and convenience of multiple payment options, such as credit and debit cards, Internet banking, electronic wallets, and cash-on-delivery (COD), has led to a paradigm shift in purchasing patterns thus boosting the overall market growth. Vendors are capitalizing on growth opportunities through various strategic measures.
As per trends and customers' preferences becomes essential for fast-casual restaurant owners to market and brand their products through e-commerce websites, focusing on partnering with food delivery partners to increase their sales. Several fast-casual restaurants are also designed to create a more inviting and comfortable dining experience, with features such as comfortable seating, free Wi-Fi, and modern decore, prominent names worth mentioning are Godfathers Pizza Inc., Jimmy Johns Franchisor SPV LLC, McAlisters Franchisor SPV LLC, MOD Super Fast Pizza LLC, Noodles and Co., Panda Restaurant Group Inc., Panera Bread Co., PORTILLOS Inc., Qdoba Restaurant Corp., Restaurant Brands International Inc.,
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