Latest News- Fast Casual Restaurants Market in US: Dine-in is expected to lead the Channel segment during 2025-2029

The Fast Casual Restaurants Market in US is being driven by Demand for innovation and customization in food menus

The Fast Casual Restaurants Market in US is expected to grow at a CAGR of 13.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 84.5 billion. The US market for fast casual restaurants has experienced a significant shift towards e-commerce, driven by the expanding tech-savvy demographic, increasing internet connectivity, and the widespread use of smartphones. Consumers now have access to a multitude of payment methods, including credit and debit cards, online banking, digital wallets, and cash-on-delivery. This digital transformation has led to a notable shift in consumer behavior, as they increasingly opt for the convenience and informational advantages of online platforms over traditional brick-and-mortar establishments. E-commerce platforms enable consumers to effortlessly purchase food items while providing them with valuable user reviews and comparative analysis, thereby facilitating more informed decisions. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Channel
  • Dine-in
  • Takeaway
• Application
  • Franchised
  • Standalone
• Food Type
  • Burger/Sandwich
  • Pizza/Pasta
  • Asian
  • Latin American
  • Chicken
  • Others
• Target Audience
  • Millennials
  • Working Professionals
  • Families
• Distribution Channel Specificity
  • Specialty Chains
  • Online Platforms
  • Retail Foodservice
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Demand for innovation and customization in food menus
• Changing lifestyles and rise in demand for on-the-go food
• Growing demand for gluten-free food and menus

However, the market also witnesses some limitations, which are as follows:

• Intense competition from quick-service restaurants
• Need to adhere to stringent regulations and guidelines
• Fluctuations in food commodity prices

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Market Scope in Fast Casual Restaurants Market in US Research Report

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Research Analysis Overview

In the US Fast Casual Restaurant Market, trends include the rise of ghost and cloud kitchens, virtual restaurants, and delivery-only concepts. Food trucks and mobile vendors continue to thrive in the food culture. Sustainability is key with food waste management, sustainable food sourcing, local produce, organic ingredients, and fair trade practices. Employee retention and staffing shortages are addressed through fair wages, training programs, and restaurant management software. Customer loyalty and rewards programs, data-driven decision making, and social media engagement are essential for growth. Food safety, allergen labeling, and menu engineering are crucial for maintaining high standards. Pricing optimization and value perception also play a role in success.

Market Research Overview

The fast casual restaurants market in the US is a significant segment of the larger quick service food industry. This sector encompasses restaurant chains that offer a more upscale and customizable dining experience compared to traditional fast food, yet maintain the affordability and convenience of quick service. Growth in this market is driven by several factors, including the franchise model's popularity, menu innovation, and food delivery services. The increasing preference for convenient yet high-quality dining options, particularly among millennials, is further fueling market expansion. Technavio projects that the US fast casual restaurants market will experience steady growth in the coming years, as consumer behavior continues to shift towards more flexible and personalized dining experiences.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/