Latest News - Farro Market: Organic farro is expected to lead the Product segment during 2024-2028

The Farro Market is being driven by Growth of organized retail sector globally

The Farro Market is expected to grow at a CAGR of 10.47% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 149.91 million. The global farro market has experienced substantial growth over the past decade, with e-commerce serving as a primary catalyst. E-commerce platforms provide consumers with access to a wide range of regional and international farro brands and products. The proliferation of e-commerce vendors worldwide is driven by the expanding global reach of smartphones. Both brand-owned online formats and pure-play e-retailers offer farro and farro-based items. Notable e-retailers such as eBay and Amazon stock farro, including Bob Red Mill Organic Farro Grain, which is accompanied by comprehensive product information, such as nutritional facts and USDA certification. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Organic farro
  • Conventional farro
• Distribution Channel
  • Offline
  • Online
• Geography
  • Europe
    • France
    • Germany
    • Italy
    • Switzerland
  • North America
    • US
  • Middle East and Africa
  • APAC
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growth of organized retail sector globally
• Ability of farro to give good yields in mountainous regions
• Increased use of farro as ingredient in muesli

However, the market also witnesses some limitations, which are as follows:

• Availability of substitutes for farro
• Mismanagement in use of pesticides on crops
• Limited agricultural production of farro

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Market Scope in Farro Market Research Report

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Research Analysis Overview

Farro Market: Exploring Ancient Grains and Modern Convenience Farro market is a bustling scene of ancient grains and modern convenience. From Amaranth flour to Kamut flour, Wheat, Barley, Quinoa, Teff, and Chestnut flour, consumers are increasingly drawn to the health benefits of these grains. The Internet, cell phones, and digital media have made it easier than ever to learn about these nutrient-dense options. ORGANIC biscuits, packaged breakfast cereals, and snacks made from these grains, as well as Dry fruits, Nuts, and Cereals like Oats, are popular choices. B vitamins, Zinc, Magnesium, Fiber, and Protein are just a few of the essential nutrients found in these grains. However, with the rise of convenience, there is also a growing demand for refined grains like White rice and Muesli. Brands and supermarket chains have responded by labeling their products accordingly. Consumer spending on these ancient grains has increased significantly, making them a staple in many households. Organic Farro and Conventional Farro are two options available in the market. Understanding their nutritional profiles is essential to make informed choices. Brand websites and supermarkets & hypermarkets provide valuable information to help consumers make the best decisions for their health and budget.

Market Research Overview

According to Technavio's market research, the global farro market is classified as part of the broader global packaged foods and meats market, which falls under the food products segment of the comprehensive food, beverage, and tobacco market. The packaged foods and meats market encompasses food processing vendors that focus on eliminating microorganisms and extending the shelf life of their products. Technavio calculates the market size based on the consolidated revenue generated by the participating vendors, excluding those involved in manufacturing food processing equipment. This market also excludes producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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