Authored By: Sarah
11 Jul 2024

 Farro Market Size to grow by USD 149.91 million between 2024-2028

According to a research report “ Farro Market” by Product (Organic farro, Conventional farro) Distribution Channel (Offline, Online) Geography (Europe, North America, Middle East and Africa, APAC, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 149.91 million, at a CAGR of  10.47% during the forecast period. The global farro market is expected to experience significant growth during the forecast period, driven in part by the expansion of organized retailing on a global scale. Vendors are prioritizing the enhancement of their distribution networks through organized retailing to boost sales volume and revenue. Organized retailing, which includes supermarkets, hypermarkets, and specialty stores, has experienced substantial growth, serving as a crucial offline distribution channel for farro and farro-based products. Notably, hypermarkets and supermarkets dominate this sector. Organized retailing streamlines the purchasing process for consumers and offers a wide selection of farro-based items. Countries such as Brazil, South Africa, Germany, the UK, China, India, Poland, Spain, France, Mexico, Japan, South Korea, Australia, Portugal, Turkey, Israel, and the Russian Federation are witnessing notable growth in organized retailing, contributing to the market's expansion.

Browse market data tables, figures, and in-depth TOC on “Farro Market” by Product (Organic farro, Conventional farro) Distribution Channel (Offline, Online) Geography (Europe, North America, Middle East and Africa, APAC, South America) Global Forecast to 2028. Download Free Sample


By Product, the Organic farro segment is projected to dominate the market size in 2024

Farro, a ancient grain, primarily generates revenue through established retail channels, including specialty stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs, as well as local grain vendors. These retail formats account for the majority of market share, with hypermarkets, supermarkets, and warehouse clubs contributing significantly due to their extensive product offerings, competitive pricing, and promotional incentives. The penetration of organized retail outlets has resulted in increased sales for farro, with many retailers dedicating separate sections to grains.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

Farro, a nutritious whole grain, is gaining popularity due to its rich nutritional profile, including fiber, protein, vitamins, and minerals. The rising awareness of the health benefits associated with whole grains is driving consumer demand for healthier dietary options. Conventional farro, with its lower price point compared to organic varieties, is expected to fuel segment growth during the forecast period. Consumers are increasingly recognizing the health benefits of farro, which is rich in antioxidants, fiber, and various essential vitamins and minerals. This awareness is projected to boost demand for conventional farro over the forecast period.

Europe is forecasted to hold the largest market size by region in 2024

The European farro market experiences significant growth due to increasing consumer preference for ancient grains, including farro, Kamut, spelt, and oats. These grains, native to the Mediterranean region, offer superior nutritional value compared to their substitutes. Key contributors to the European farro market include the UK, Germany, France, Spain, and the Russian Federation. Prominent vendors, such as Waitrose and Poggio, capitalize on this trend by supplying farro for both direct consumption and as an essential ingredient in food and beverage innovations. The European food and beverage industry leverages farro's health benefits to create new products, driving the demand for imports from Europe.

The Farro Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Agribosco SRL
  • Anson Mills
  • Bluebird Grain Farms
  • Bobs Red Mill Natural Foods Inc.
  • Flourist
  • Hayden Flour Mill
  • Hive Brands
  • Hodmedod Ltd.
  • Italco Food Products Inc.
  • Janies Mill
  • Molino Bertolo.
  • Molino Peila SpA
  • Natures Earthly Choice
  • Poggio del Farro srl
  • Roland Foods LLC
  • Timeless Seeds Inc.
  • Vigo Importing Co.
  • Woodland Foods Ltd.

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Research Analysis Overview

Farro Market: Exploring Ancient Grains and Modern Convenience Farro market is a bustling scene of ancient grains and modern convenience. From Amaranth flour to Kamut flour, Wheat, Barley, Quinoa, Teff, and Chestnut flour, consumers are increasingly drawn to the health benefits of these grains. The Internet, cell phones, and digital media have made it easier than ever to learn about these nutrient-dense options. ORGANIC biscuits, packaged breakfast cereals, and snacks made from these grains, as well as Dry fruits, Nuts, and Cereals like Oats, are popular choices. B vitamins, Zinc, Magnesium, Fiber, and Protein are just a few of the essential nutrients found in these grains. However, with the rise of convenience, there is also a growing demand for refined grains like White rice and Muesli. Brands and supermarket chains have responded by labeling their products accordingly. Consumer spending on these ancient grains has increased significantly, making them a staple in many households. Organic Farro and Conventional Farro are two options available in the market. Understanding their nutritional profiles is essential to make informed choices. Brand websites and supermarkets & hypermarkets provide valuable information to help consumers make the best decisions for their health and budget.

Market Research Overview

Farro Market: Exploring Amaranth Flour, Kamut Flour, and Other Healthy Grains The Farro market is a thriving sector in the global food industry, offering a wide range of nutritious grains and flour options. This market includes popular choices like Amaranth flour, Kamut flour, Wheat, Barley, Quinoa, Teff, and Chestnut flour. These grains are rich in essential nutrients such as B vitamins, Zinc, Magnesium, Fiber, and Protein. In today's digital age, consumers can easily access information about these grains through the Internet, cell phones, blogs, and social media. Brands and supermarket chains have embraced digital media to reach customers, with labels clearly indicating the organic or conventional status of their products. Some popular healthy food products in the Farro market include ORGANIC biscuits, Packaged breakfast cereals, Dry fruits, Nuts, Cereals, Oats, and Muesli. Farro, a staple grain, is gaining popularity due to its high nutritional profile and versatile culinary applications. The Harvest and yield for farro vary depending on the region and farming practices. Consumers are increasingly seeking out healthy food products, leading to a growing demand for Farro and other unrefined grains. However, the market also includes convenience food products, such as refined grains and white rice, which offer less nutritional value. The Global Farro market is expected to grow significantly due to the increasing trend towards plant-based meals and on-the-go meals. Consumers are increasingly conscious of their health and are willing to spend more on nutritious food products. As a result, the Farro market is poised for continued growth in the coming years.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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