Authored By: Sarah
11 Jul 2024

 False Eyelashes Market to grow by USD 463.37 million between 2024-2028

According to a research report “ False Eyelashes Market” by Distribution Channel (Offline, Online) Type (Synthetic, Natural) Geography (North America, APAC, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 463.37 million at a CAGR of  5.9% during the forecast period. The global beauty and personal care (BPC) industry has witnessed a notable surge in the demand for eye makeup products, including false eyelashes. This trend is driven by several factors, such as increasing consumer awareness, dynamic fashion trends, and the availability of more effective and safer products. Urbanization and rising personal grooming concerns have significantly influenced the BPC industry, leading to a shift in consumer preferences towards self-expression and aesthetics. False eyelashes, with their ability to instantly enhance natural eyelashes, have gained popularity as a preferred choice for those seeking a fuller and more dramatic eye makeup look..

Browse market data tables, figures, and in-depth TOC on “False Eyelashes Market” by Distribution Channel (Offline, Online) Type (Synthetic, Natural) Geography (North America, APAC, Europe, South America, Middle East and Africa) Global Forecast to 2028.

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By Distribution Channel, the Offline segment is projected to dominate the market size in 2024.

In the false eyelashes market, synthetic options dominate due to their affordability and accessibility. These artificial lashes, crafted from materials like plastic and synthetic fibers, mimic the appearance of natural eyelashes. Their production cost is significantly lower than that of natural alternatives, such as mink fur or human hair. Consequently, synthetic false eyelashes cater to a broader consumer base, particularly budget-conscious shoppers, offering a diverse range of styles and designs.

By Type, Synthetic  segment is expected to hold the largest market size for the year 2024.

In the global false eyelashes market, the offline segment dominates with the largest market share in 2023, projected to continue throughout the forecast period. The expanding retail sector and the proliferation of retail outlets fuel sales of false eyelashes via the offline distribution channel. Segmented into specialty stores, mass merchandisers, and drugstores, this channel caters to consumers' preferences for extensive product selection and one-stop shopping experiences. False eyelashes are increasingly accessible in specialty stores, allowing customers to explore various brands and make informed purchasing decisions.

North America is forecasted to hold the largest market size by region in 2024.

The North American false eyelashes market is projected to expand at a consistent pace, fueled by key countries such as the US, Canada, and Mexico. Factors propelling this growth include the expanding working women demographic, resulting in increased disposable income and spending power, as well as the heightened emphasis on personal appearance and eye makeup trends. Vendor innovations, like Mac Cosmetics' customizable false eyelashes from The Estee Lauder Companies Inc., and celebrity endorsements, coupled with social media influence, further bolster market expansion.

The False Eyelashes Market t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Acelashes
  • American International Industries
  • Babil Lashes Factory Co.
  • Bella Lash Extensions
  • Blink Lash Store
  • Gianni Lashes
  • HB USA Holdings Inc.
  • House of Lashes
  • Jauntsky Arts and Crafts Co. Ltd.
  • JoMay Lashes Factory
  • KISS Products Inc.
  • Lashify
  • Lemer Lashes
  • Lilly Lashes LLC
  • PAC Cosmetics Pvt. Ltd.
  • Parfums de Coeur Ltd.
  • PT. Bio Takara
  • Qingdao Elour Beauty
  • The Estee Lauder Companies Inc.
  • Velour Beauty

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Research Analysis Overview

False eyelashes have become a popular addition to eye makeup trends, with various styles and materials available in the market. Metals, fur, synthetic fibers are commonly used to create these enhancements, catering to diverse eye shapes and appearances. Beauty influencers and personal care consciousness have significantly influenced the demand for false eyelashes, leading to an increase in the availability of these products at salons and beauty stores. Injuries and eye infections can sometimes make wearing natural lashes challenging. False eyelashes offer a solution, ensuring a consistent and desirable appearance. Urbanization and fashion trends have further fueled the growth of the false eyelashes market, with beauty professionals offering expert application services using a range of eye products. Influencer marketing plays a crucial role in promoting these beauty goods, with many cosmetics brands collaborating with influencers to showcase the latest styles and thicknesses. Personal care knowledge and the increasing popularity of wedding cosmetics have also contributed to the market's expansion. Overall, the false eyelashes market continues to evolve, offering consumers a wide variety of choices to enhance their beauty routine.

Market Research Overview

The False Eyelashes Market encompasses a wide range of products used to enhance the Desired Look for various occasions in the Fashion Entertainment Industry. These include Infections and Irritation-resistant options for Red-carpet events, Music videos, and Photo shoots. False eyelashes come in various materials such as Metals, Fur, Synthetic fibers, and Human hair, catering to Individual Style and Personal Care Consciousness. Eye shapes and Shapes & Styles dictate the Thickness and Appearance of false eyelashes. Natural lashes can be augmented with Lash Strips, Clusters of lashes, or Individual lashes, available in Multipack packages for Upper eyelashes. Beauty artists use Ardell, Eylure, and other brands, crafting Flared forms for Parties and Wedding Makeup. Injuries and Eye infections necessitate the use of Beauty Practitioners and Salons offering Wedding cosmetics and Eye products. Influencer Marketing and Urbanization have significantly increased the demand for Beauty professionals and Cosmetics, making False Eyelashes a booming sector in the Personal Care Goods industry.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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