Authored By: Sarah
11 Jul 2024

 Exhibition Organizing Market Size to grow by USD 8.13 billion between 2024-2028

According to a research report “ Exhibition Organizing Market” by Application (Art exhibitions, Academic exhibitions, Commercial exhibitions, Others) Type (5000-20000 sqm, 20000-100000 sqm, More than 100000 sqm) Geography (North America, Europe, APAC, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 8.13 billion, at a CAGR of  5.33% during the forecast period. Exhibition organizing plays a significant role in contributing to the GDP and employment of hosting countries. Companies specializing in exhibition services procure various products and services from suppliers across industries, forming an intricate supply and operational chain. Frontline companies, responsible for supporting services like accommodation, hospitality, and transportation, make purchasing decisions based on visitor or business traveler needs. These frontline companies subsequently place orders with suppliers for delivery of goods and services. Additionally, offerings from hotels, airlines, and travel agents to tourists have a direct impact on the country's economic growth.

Browse market data tables, figures, and in-depth TOC on “Exhibition Organizing Market” by Application (Art exhibitions, Academic exhibitions, Commercial exhibitions, Others) Type (5000-20000 sqm, 20000-100000 sqm, More than 100000 sqm) Geography (North America, Europe, APAC, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Application, the Art exhibitions segment is projected to dominate the market size in 2024

The 5,000-20,000 square meter (sqm) segment of the exhibition organizing market is projected to expand steadily during the forecast period. This segment caters to small-scale exhibitions held at the regional or national level. Exhibitions falling under this category encompass service, art, and fast-moving consumer goods (FMCG) events. The burgeoning global interest in art exhibitions is driven primarily by the increasing purchasing power of consumers. Additionally, the FMCG sector's growth and heightened competition have compelled players to launch new products to maintain their market presence. The 5,000-20,000 sqm exhibition venues are well-suited to accommodate these events, offering a versatile space for various industries.

By Type, 5000-20000 sqm  segment is expected to hold the largest market size for the year 2024

The art exhibitions sector holds a pivotal role in the global exhibition organizing market, catering to the escalating demand for artistic expression and cultural exchange. Art exhibitions serve as a nexus for artists, collectors, aficionados, and the public to congregate and immerse themselves in a diverse range of artistic creations. Exhibition organizers meticulously curate and assemble artworks from various artists, cultures, and historical periods, offering visitors an enriching and interactive experience. Art exhibitions offer invaluable opportunities for artists to expand their reach and showcase their work to a broader audience. These events attract a multitude of attendees, including art enthusiasts, collectors, gallery owners, and potential buyers, who can engage with and appreciate the artistic masterpieces on display.

North America is forecasted to hold the largest market size by region in 2024

The North American exhibition organizing market in 2022 is dominated by key contributors, including the United States, Mexico, and Canada. In the US, the availability of extensive exhibition venues exceeding 100,000 sqm is a significant market growth driver. This preference for large spaces caters to exhibitors seeking ample room for visitors to navigate easily and avoid congestion. The US market primarily focuses on heavy industries and transportation sectors, hosting international-level exhibitions characterized by numerous participants displaying substantial products.

The Exhibition Organizing Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Clarion Events Ltd.
  • Comexposium
  • Daily Mail and General Trust plc
  • Deutsche Messe AG
  • Emerald X LLC
  • Fiera Milano SpA
  • GL events Group
  • Hong Kong Trade Development Council
  • Hyve Group Ltd.
  • Informa PLC
  • Koelnmesse GmbH
  • MCH Group AG
  • Messe Dusseldorf GmbH
  • Messe Frankfurt GmbH
  • Messe Munchen GmbH
  • RELX Plc
  • VIPARIS Group companies
  • Coex
  • NurnbergMesse GmbH
  • Tarsus Group Ltd.

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Research Analysis Overview

The Exhibition Organizing market is a thriving industry that brings together various stakeholders, including sales teams, sponsors, and visitors, to showcase products, services, and ideas in unique and engaging ways. From art galleries and museums to parks and cultural settings, exhibitions take place in a variety of locations, each with its own distinct theme and infrastructure. Exhibition organizers play a crucial role in bringing these events to life, working closely with purchase influencers and exhibition organizing specialists to plan and execute large-scale events. The planning process involves selecting the right location, developing a theme, and managing logistics, such as display and presentation. Effective customer relationships are key to the success of any exhibition, and public relations efforts are essential to attracting visitors. Sponsors provide crucial financial support, and their involvement can add credibility and reach to the event. Whether in an educational or cultural setting, exhibitions offer valuable opportunities for learning and discovery. From small, intimate gatherings to large-scale events, exhibition organizers help bring these experiences to life, creating memorable moments for all involved.

Market Research Overview

Exhibition organizing is a dynamic and intricate process that brings together convenience, culture, and commerce. From personalized services at hotels to check-in facilities and social media influencers, every detail is meticulously planned to create an unforgettable experience for participants and visitors. Professional exhibition planners weave together the magic of design, artisans, and celebrity endorsements to create unique themes for trade fairs, cultural settings, educational settings, art galleries, museums, libraries, and more. Preparation and promotion go hand in hand, with branding, social media platforms, event invitations, and public relations playing crucial roles. However, exhibition organizing also presents challenges such as travel restrictions, logistical issues, and the need for digitization, virtual events, and remote working modules. Collaborative tools, live chats, polling, and announcements help manage these complexities. Exhibition organizing specialists cater to academic exhibitions, commercial exhibitions, and art exhibitions, ensuring seamless sales, sponsor management, and post-event stages. With a focus on customer relationships, visitors, and infrastructure, these events leave a lasting impact on people, making them memorable experiences.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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