Latest News- Event Management Software Market: Cloud-based is expected to lead the Deployment segment during 2025-2029

The Event Management Software Market is being driven by Rising requirements for low total cost of ownership (TCO)

The Event Management Software Market is expected to grow at a CAGR of 8.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 3172.7 million. In the realm of event management, the integration of artificial intelligence (AI) chatbots serves as a game-changer for organizers. These advanced communication tools offer numerous benefits, enabling them to efficiently handle common attendee inquiries, gather valuable feedback, and facilitate interaction. Chatbots can instantly notify attendees of schedule modifications, speaker cancellations, or room switches, ensuring seamless communication and a superior event experience. As a cost-effective, data-driven innovation, chatbots have become an essential asset for brands and event organizers, providing personalized and contextual communication through instant messaging services. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Deployment
  • Cloud-based
  • On-premises
• Component
  • Software
  • Services
• Sector
  • SMEs
  • Large enterprises
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising requirements for low total cost of ownership (TCO)
• Rising adoption of real-time event management systems
• Increasing adoption of cashless payment methods

However, the market also witnesses some limitations, which are as follows:

• Uncertainty regarding return on investment
• Data security-related issues
• Threat from open-source event management software

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Market Scope in Event Management Software Market Research Report

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Research Analysis Overview

Event management software plays a pivotal role in the organization of virtual and physical events, providing data management capabilities and real-time analysis for SMEs and large-scale planners alike. Social media integration, gamification, and digital infrastructure are essential features, driven by internet penetration and technology. Brand marketing benefits from data-handling attributes, while event managers gain insights into attendee opinions, behavior, and preferences. Virtual events encompass worldwide conferences, exhibits, cultural events, sports, gaming, and entertainment, all requiring real-time data analysis for success. Professional and freelance organizers leverage technology to streamline operations and deliver memorable experiences.

Market Research Overview

The Event Management Software market is a segment of the larger IT application software industry, focusing on solutions designed to facilitate the planning, execution, and analysis of virtual and physical events. Key features encompass data management, real-time data analysis, social media integration, gamification, and digital infrastructure. This market caters to Small and Medium Enterprises (SMEs) and Fortune 500 companies, capitalizing on the increasing digital infrastructure, internet penetration, and brand marketing opportunities. Technavio's market analysis calculates the market size based on the combined revenue of companies providing these specialized software solutions.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/