Latest News- Vacation Rental Market in Europe: Offline is expected to lead the Mode Of Booking segment during 2025-2029

The Vacation Rental Market in Europe is being driven by Increase in number of tourists in Europe

The Vacation Rental Market in Europe is expected to grow at a CAGR of 27.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 239.8 billion. In the European vacation rental market, leading players are implementing strategic advertising initiatives and collaborations with celebrities to broaden their vendor base. For example, Airbnb's new flexible destinations feature aims to connect users with unique accommodations, such as yurts, lake houses, private islands, and caves, expanding their accommodation options. Additionally, companies offer discounts, seasonal promotions, and contests to attract customers and cater to their varying budgets and preferences. These tactics enable vacation rental providers to reach a wider audience and enhance their competitive edge. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Mode Of Booking
  • Offline
  • Online
• Management
  • Managed by owners
  • Professionally managed
• End-user
  • Leisure
  • Business
  • Group
• Geography
  • Europe
    • UK
    • France
    • Italy
    • Spain

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increase in number of tourists in Europe
• Rapid growth of online booking for vacation rental properties
• Technological advancements in vacation rental property booking

However, the market also witnesses some limitations, which are as follows:

• Inconsistency in providing quality vacation rental properties
• Fraudulent vacation rental homes
• Stringent regulation on vacation rental homes from various governments

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Market Scope in Vacation Rental Market in Europe Research Report

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Research Analysis Overview

The European vacation rental market experiences significant growth as B2C enterprises capitalize on increasing tourism spending and consumer spending, driven by high internet and device penetration. Linear regression analysis reveals a correlation between millennial generation preferences for authentic experiences and the rise of apartment rentals. Travel restrictions and luxury holidays continue to shape market trends, with an average price point influenced by brand identity and the desire for authentic experiences in bustling cities.

Market Research Overview

The European vacation rental market represents a significant segment of the B2C tourism industry, with substantial consumer spending on travel and accommodations. According to Technavio, the European hotels, resorts, and cruise lines market size is driven by several factors, including the expanding travel and tourism sector, increasing internet and device penetration, and the millennial generation's preference for unique and personalized travel experiences. Factors such as GDP per capita, price indices, exchange rates, and travel restrictions also influence market growth. The market size is calculated based on the combined revenue generated by companies in casinos and gaming, hotels, resorts and cruise lines, leisure facilities, and restaurants. The European market is expected to witness steady growth due to the increasing popularity of vacation rentals, particularly among budget-conscious travelers and those seeking luxury holidays.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/