Latest News- Sports Nutrition Market in Europe: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Sports Nutrition Market in Europe is being driven by Growing fitness awareness due to lifestyle conditions

The Sports Nutrition Market in Europe is expected to grow at a CAGR of 9.8% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 5093.9 million. The European sports nutrition market is characterized by intense competition, driving companies to allocate substantial resources towards product research and development and innovation. This investment has resulted in an influx of advanced, customized offerings, such as microencapsulated seaweeds, which provide improved health and nutritional benefits. Additionally, less aromatic ingredients are being utilized as alternatives to salt, enhancing flavor, and serving as a source of iodine. A significant trend in sports nutrition is the fortification of food components, including vitamin D, probiotics, and glycerol, to cater to evolving consumer preferences and nutritional requirements. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Non-protein sports nutrition
  • Protein powder
  • Protein RTD
  • Protein bar
• Type
  • Pre-workout
  • Energy boost
  • Weight management
  • Others
• Flavor
  • Artificial
  • Natural
• Product Type
  • Sports drinks
  • Sports food
  • Sports supplements
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Spain

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing fitness awareness due to lifestyle conditions
• Growing consumption from non-sports enthusiasts and elderly population
• Increasing number of promotional activities

However, the market also witnesses some limitations, which are as follows:

• Significant threat from counterfeit products
• Risk of product contamination
• Stringent regulations and guidelines by European Union

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Market Scope in Sports Nutrition Market in Europe Research Report

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Research Analysis Overview

The European Sports Nutrition Market encompasses a range of products including Energy gels, Creatine, Sports vitamins, Microbiome boosters, Protein crunch bars, and more from brands like NutraIngredients and Science in Sports. These offerings cater to athletes and bodybuilders, providing essential Fats, Proteins, Carbohydrates, and Fatty acids in the form of Sports supplements, Protein Powder, ISO Drink Powder, Sports Drinks, Energy Bars, and Sports beverages. Natural Ingredients are increasingly popular, with Fitness Centers and Online Channels serving as key distribution channels.

Market Research Overview

In the European market, key players in the sports nutrition sector, such as NutraIngredients and Science in Sports, produce and supply a range of sports nutrition products and supplements. The sports nutrition market size is calculated based on the consolidated revenue of these vendors. This market segment does not encompass equipment manufacturers or producers of packaged alcoholic and non-alcoholic beverages, excluding mineral waters. The market's expansion will be fueled by the health benefits linked to the consumption of minimally processed foods, which are rich in essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C. These nutrients contribute to improved athletic performance and overall well-being, making minimally processed sports nutrition products a desirable choice for athletes and fitness enthusiasts. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Website: www.technavio.com/