The sports nutrition market share in Europe will post an incremental growth of USD 2.01 billion, progressing at a CAGR of 8.01% during the forecast period. The rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions will offer immense growth opportunities to market vendors. The market is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Sports Nutrition Market in Europe by Application and Geography - Forecast and Analysis 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The sports nutrition market in Europe is segmented by product (non-protein sports nutrition, protein powder, protein RTD, and protein bar) and geography (UK, Germany, Italy, France, and Rest of Europe).
The growth of the sports nutrition market size in Europe by the non-protein sports nutrition segment will be significant during the forecast period. The growth of the segment is driven by the increasing adoption of carbohydrate gels and bars.
40% of the market's growth will originate from the UK. Factors such as the increasing number of people enrolling in fitness centers and the growing demand for protein-based products such as sports nutrition products will facilitate the sports nutrition market growth in the UK over the forecast period.
The rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions will directly influence the sales of sports nutrition in Europe. In addition, the advances in sports nutrition products is one of the major sports nutrition market trends in Europe that will positively impact the market growth. However, factors such as the significant threat from counterfeit products will hamper the sports nutrition market growth in Europe.
The market is fragmented due to the presence of several players. Some of the major sports nutrition market vendors in Europe are Abbott Laboratories, Ajinomoto Co. Inc., Glanbia Plc, Iovate Health Sciences International Inc., Lonza Group Ltd., NUTREND D.S.,, Optimum Nutrition Inc., PepsiCo Inc., TRIPOINT GmbH, and Ultimate Nutrition Inc.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2022-2026.
CAGR of the sports nutrition market in Europe forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the sports nutrition market share in Europe.
Prediction of the upcoming trends, drivers, and factors that challenge the growth of the sports nutrition market in Europe.
Sports nutrition industry growth across Europe.