Sports Nutrition Market in Europe Size to grow by USD 4544.2 million between 2024-2028

The Sports Nutrition Market in Europe is segmented by Distribution Channel (Offline and Online), Product (Non-protein sports nutrition, Protein powder, Protein RTD, and Protein bar), and Geography (Europe). As per the Global Forecast research report 2024-2028 published by Technavio, the market size is estimated to grow by USD 4544.2 million, at a CAGR of 9.56% during the forecast period. There are several companies that are contributing to the market as per this report. Advances in sports nutrition products .

By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

In Europe, supermarkets and hypermarkets have become the preferred offline distribution channels for sports nutrition products due to the expansion of the global organized retail sector. The burgeoning retail industry and the proliferation of retail outlets are significantly boosting sales in this segment. These establishments provide consumers with a vast array of choices and the convenience of one-stop shopping, while also offering competitive pricing and an appealing shopping experience through their ambient store environments and visually appealing shelf displays.

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By Product, Non-protein sports nutrition segment is expected to hold the largest market size for the year 2024

The European sports nutrition market encompasses a diverse range of products, with the non-protein segment accounting for significant market share. This segment comprises carbohydrate, fiber, and vitamin-based powders, bars, and gels. Cyclists and runners, in particular, favor carbohydrate-based sports nutrition bars due to their ability to enhance endurance during and post-exercise. High-intensity endurance activities lead to depletion of fluids, electrolytes, vitamins, and carbohydrates in the body. Ultrarunners are advised to consume approximately 30-60 grams of carbohydrates per hour, which they often achieve through the use of gels and bars. These products, available in various flavors such as lime and raspberry, and with added substances like caffeine, provide a quick energy boost.

Why is Europe forecasted to hold the largest regional market size in 2024?

The European sports nutrition market exhibits robust growth, driven by increasing health consciousness and participation in sports activities. Key players in this sector focus on innovation, product development, and strategic partnerships to cater to diverse consumer needs. Market trends include the rise of plant-based and functional foods, personalized nutrition, and e-commerce platforms. Regulatory compliance and sustainability are also critical factors shaping the industry landscape.

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Research Analysis Overview

The Sports Nutrition Market in Europe is experiencing significant growth due to the increasing awareness of health and fitness among consumers. This market caters to athletes, bodybuilders, and fitness enthusiasts, offering a wide range of products to enhance performance and support recovery. Natural ingredients, such as fatty acids, carbohydrates, proteins, and fats, are at the forefront of this industry. Online channels and fitness centers are the major distribution networks for sports nutrition solutions. Energy bars, sports drinks, ISO drink powder, protein powder, and energy gels are popular products that provide quick energy and essential nutrients. Creatine, sports vitamins, and microbiome boosters are among the supplements that are gaining popularity. Brands like Science in Sports, Beta Fuel, and NutraIngredients are leading the way in sports nutrition innovation. Protein crunch bars and other high-protein snacks are also gaining traction as convenient options for those on-the-go. The use of natural ingredients and sustainable production methods is a key trend in this market, as consumers demand healthier and more ethical options. Overall, the Sports Nutrition Market in Europe is expected to continue growing as people prioritize their health and fitness goals.

Market Research Overview

The European sports nutrition market caters to vendors engaged in manufacturing and processing nutrient-dense foods and supplements, aimed at enhancing athletic performance and promoting recovery. According to Technavio, the European sports nutrition market size is determined by the consolidated revenue of the participating businesses. This market scope excludes providers of food processing machinery and packaged beverages, including alcoholic and non-alcoholic variants. Key growth drivers for the European sports nutrition market include the health benefits linked to the consumption of minimally processed foods, such as vegetables, which are rich in essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C. - The Sports Nutrition Market in Europe is experiencing significant growth, fueled by the . Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Contacts

Technavio Research
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