Authored By: Sarah
11 Jul 2024

 Sandwiches Market in Europe Size to grow by USD 5.67 billion between 2024-2028

According to a research report “ Sandwiches Market in Europe” by Channel (Food service, Retail) Product (Fresh sandwiches, Prepackaged sandwiches) Flavor (Non-vegetarian, Vegetarian) Geography (Europe)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 5.67 billion, at a CAGR of  4.71% during the forecast period. The European sandwiches market has experienced notable growth due to urbanization's impact on consumer preferences. The trend towards convenience and ready-to-eat food products, including sandwiches, has gained significant traction. This shift is driven by the hectic lifestyles of consumers, who value time-saving options and consistent taste. Moreover, the flexibility of sandwiches allows consumers to customize their meals based on dietary preferences, such as those seeking healthier options with vegetables as the main ingredients. Furthermore, the increasing number of working women in Europe, as evidenced by the European Commission's third quarter 2023 data, underscores the market's potential for continued expansion.

Browse market data tables, figures, and in-depth TOC on “Sandwiches Market in Europe” by Channel (Food service, Retail) Product (Fresh sandwiches, Prepackaged sandwiches) Flavor (Non-vegetarian, Vegetarian) Geography (Europe) Global Forecast to 2028. Download Free Sample


By Channel, the Food service segment is projected to dominate the market size in 2024

The European sandwiches market is projected to witness significant growth in the fresh sandwiches segment during the forecast period. With consumers opting for convenience and freshness over homemade sandwiches, vendors are responding by expanding their product offerings. Innovative product development, incorporating regional flavors, is a key strategy to attract customers. For instance, Restaurant Brands International's entry into the Swiss market with its Firehouse Subs brand in June 2023 underscores this trend. This strategic expansion is expected to positively impact the growth of the fresh sandwiches segment in Europe.

By Product, Fresh sandwiches  segment is expected to hold the largest market size for the year 2024

The European foodservice market has experienced significant growth, driven primarily by the expanding millennial workforce and their evolving preferences for convenient, personalized, and novel food options. This segment, which includes fast food/quick-service restaurants, full-service restaurants, limited-service restaurants, and special foodservice establishments, has seen increased demand due to the proliferation of commercial spaces such as cafes and restaurants. These establishments serve as social hubs, attracting an increasing number of working-class individuals, including millennials, who seek diverse and innovative food experiences. The meal services sector, encompassing both packaged and real-time food offerings, has been particularly responsive to these changing consumer trends.

Europe is forecasted to hold the largest market size by region in 2024

The UK sandwiches market is experiencing substantial growth, driven by the proliferation of modern retail chains and the rising preference for indulgent snacking among consumers. According to the British Sandwich Association (BSA), approximately 10 billion sandwiches are consumed annually in Britain, with an equal split between homemade and purchased options. The packaged sandwiches segment holds a dominant position in the market due to the increasing demand for convenient, on-the-go meals, as a result of the hectic lifestyles of the populace.

The Sandwiches Market in Europe growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • 147 Deli
  • Aamanns ApS
  • Albertsons Companies Inc.
  • Allantico Vinaio Italia SRL
  • Baltic Bakehouse
  • Charles Sandwiches
  • Copperdeli SL
  • Forno Roscioli Of Roscioli Pier Luigi and C. SAS
  • Greencore Group Plc
  • J Sainsbury plc
  • Marks and Spencer Group plc
  • Maxs Sandwich Shop
  • Northern Soul MCR
  • Orkla ASA
  • PepsiCo Inc.
  • Pret A Manger Group
  • Restaurant Brands International Inc.
  • Tesco Plc
  • The Dusty Knuckle
  • The Subway Group
  • The York Roast Co.
  • Toastable
  • Cafe Santiago

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Research Analysis Overview

The European sandwiches market is a vibrant and diverse sector, encompassing a wide range of offerings from traditional Hara Bhara Kebab sandwiches to international cuisine like Submarine or Panini. Food safety regulations are stringently enforced to ensure the highest standards of hygiene and quality. Food processing technologies, such as high-pressure processing and pasteurization, are employed to extend the shelf life of prepackaged sandwiches while maintaining flavor and texture. Bread options abound, from traditional white and whole grain to artisanal sourdough and gluten-free varieties. Sandwich preferences span the spectrum, from non-vegetarian products featuring organic meat and egg protein to vegan options made with veggies and organic ingredients. Delivery services and foodservice providers have made it easier than ever to enjoy fresh sandwiches on-the-go. Foodservice establishments offer a variety of sandwich recipes, from classic grilled cheese to innovative creations like Iron Chef-inspired sandwiches. Packaging options range from toastable bags to vacuum-sealed containers, ensuring that sandwiches remain fresh and flavorful. The use of chemical-based food products is on the decline, as consumers increasingly demand natural, organic ingredients. The sandwiches market is poised for continued growth, with the ready-to-eat food products segment expected to dominate the landscape.

Market Research Overview

The European sandwiches market is a dynamic and diverse sector, encompassing a wide range of offerings from vegetarian to non-vegetarian, and catering to various dietary requirements. With the rise of contactless delivery and online ordering, the market has seen a significant shift towards convenience and home preparation. Condiments, deli meats, and bread sales continue to dominate the market, but health and wellness trends have led to an increased demand for organic meat and plant-based options like Hara Bhara Kebab, Egg and Cheese, and Chicken Slice. Food safety regulations and food processing technologies have become crucial in ensuring the quality and freshness of sandwiches. Packaging options have evolved to include prepackaged sandwiches and ready-to-eat food products. Advertising and racing sports sponsorships have also played a role in promoting sandwich brands. The market includes various animal protein sources like fish, poultry meat, meat products, egg white, chicken, sausage, and bacon, which provide essential vitamins, zinc, and iron. The market caters to various sandwich preferences, from international cuisine like Indian Hara Bhara Kebab to classic sandwiches like Egg and Cheese. The food service industry, including fast food restaurants and quick-service restaurants, and HoReCa (Hotel, Restaurant, and Café) segments, are significant contributors to the market. Sandwich spreads, food processors, and various sandwich recipes add to the market's diversity. Veganism and organic ingredients are gaining popularity, with egg protein and toastable bread options catering to this trend. The market continues to evolve, offering a wide range of flavors and foodservice solutions.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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