Technavio analyzes that the Planter Market in Europe is expected to grow at a CAGR of 4.16% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 50.72 million.There are various factors that contribute to the growth of the market. The European multifamily housing market is experiencing a significant expansion, with an increasing number of properties catering to this sector. This trend is driven by several factors, including urbanization, population growth, and changing demographic preferences. As a result, investors and developers are increasingly focusing on multifamily properties as a lucrative investment opportunity. This sector is expected to continue its growth trajectory in the coming years, making it an attractive market for real estate professionals and investors alike.
The European planter market primarily caters to the residential sector, which encompasses both single-family homes and multifamily residential properties. Planters are extensively utilized within households for the cultivation of flowers, leafy plants, and even herbs and vegetables, thereby enhancing the aesthetic appeal of residences. This segment also includes specialized gardens, such as those dedicated to displaying plants or growing medicinal herbs. The integration of planters in urbanization, particularly in gardens situated indoors (front, back, or terrace) and outdoors, significantly contributes to promoting a sustainable living environment.
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Planter Market in Europe Segmentation
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The European Planter Market is experiencing new developments due to urbanization, with a focus on greenhouse technology for floriculture and nurseries. Greenhouses are not just for agriculture, but also for creating vertical gardens in hotels, rental houses, and corporate offices. Urban areas witness increased demand for houseplants and interior decoration, driven by millennials and consumers. Internet penetration and social media promote e-commerce distribution of recyclable planters. Construction activities and lifestyle trends fuel investment pockets in the global planter industry, with videos and photography showcasing vertical gardens and houseplants in home office settings and work-from-home culture. Hobbyist gardeners also contribute to the market growth.
The European planter market is a segment of the global home furnishing industry, encompassing the manufacturing and marketing of plastic pots, indoor potted plants, vases, and other decorative products. According to Technavio, the home furnishing market, which includes consumer electronics, furnishings, decorative items, household appliances, and other homeware, is the parent market for this sector. Factors driving growth in the global home furnishing market include a surge in residential and commercial construction projects, leading to increased demand for new furniture and decorative products. This trend is expected to significantly contribute to the expansion of the European planter market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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