Latest News- Personalized Gifts Market in Europe: Non-photo personalized gifts is expected to lead the Product segment during 2025-2029

The Personalized Gifts Market in Europe is being driven by Advent of gift-giving culture for special occasions and events

The Personalized Gifts Market in Europe is expected to grow at a CAGR of 7.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 4163.1 million. In Europe, the personalized gifts market is witnessing a significant shift towards sustainable practices due to increasing consumer awareness and concern for the environment. This trend is reflected in the rising popularity of personalized gifts crafted from recycled or upcycled materials. Businesses are creatively repurposing these materials to produce unique and customized products, such as personalized notebooks made of recycled paper and engraved wooden items sourced from sustainably managed forests. Furthermore, eco-friendly packaging is a key focus in this market, with businesses opting for recyclable, biodegradable, or minimal packaging solutions to minimize waste. Customization in packaging, including personalized messages and eco-friendly wrapping options, adds an additional layer of thoughtfulness to the gift-giving experience. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Non-photo personalized gifts
  • Photo personalized gifts
• Distribution Channel
  • B2C
  • B2B
• End-user
  • Men
  • Women
  • Kids
• Geography
  • Europe

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Advent of gift-giving culture for special occasions and events
• Growing technological advancement in gifting industry
• Rising influence of social media in showcasing personalized gift ideas

However, the market also witnesses some limitations, which are as follows:

• Growing competition from homemade and DIY gifts
• Increasing threat from product recalls
• Seasonal demand for personalized gift products

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Market Scope in Personalized Gifts Market in Europe Research Report

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Research Analysis Overview

Europe's personalized gifts market is thriving, with a focus on handcrafted items and customization features for special events. Multi-artist partnerships and company-owned retail locations offer unique, non-photo personalized gifts like 3D printed clothing, chocolate platters, accessories, and engraved jewelry. Personalized gift companies leverage 3D printing technology and customization options for brand promotion and relationship building. Customized products, from mugs to stationery and crystals, hold emotional value and are sold via ecommerce platforms, social media, and online retailers. Custom engraving and 3D printing technology enhance the market's growth, driving meaningful gifting through social media ads and influencer marketing.

Market Research Overview

The European personalized gifts market encompasses a range of handcrafted items, featuring customization options, catering to special events and multi-artist collaborations. Companies are expanding their offerings through company-owned retail locations, leveraging advanced technologies such as 3D printing, and producing personalized clothing, chocolate platters, accessories, and global personal care products. Market expansion is driven by increasing disposable income, enabling consumers to invest in premium, tailored gifts. This sector's growth is further fueled by the production of high-end, R&D-focused personal care items, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. Technavio projects the European personalized gifts market to grow significantly due to these factors.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/